8th Nov 2006 07:00
Embargoed 07:00 Wednesday 8th November 2006 INTERNATIONAL BRAND LICENSING PLC ANNOUNCES NEW USA LICENSE AGREEMENT FOR ADMIRAL International Brand Licensing Plc ("IBL") announces that it has signed a newlicense agreement for its Admiral sports brand in the USA with the Axis Group.The five year agreement, exclusive for the football clothing, footwear, andequipment categories, will generate minimum royalties of almost $850,000 duringthe term.Tony Hutchinson, IBL Chief Executive, comments: "We are delighted to havesigned this agreement with the Axis Group for the USA. Axis has been theAdmiral licensee for Canada since 1994 during which time they have builtAdmiral into the number one soccer kit brand in Canada, outselling all theglobal and specialist competitor brands.Axis already has warehousing and distribution facilities based in Atlanta, andthe excellent performance playing and training wear so successfully marketed inCanada will have a perfect fit for the huge USA soccer market. This representsa major development for Admiral in North America, and we are confident thatAxis will succeed in mirroring in the USA much of the success they haveachieved in Canada in the coming years."Admiral is the official kit supplier to the England and Wales and West IndiesCricket Boards as well as Leeds United Football Club, and is sold at JJB, Asda,JD, Debenhams, and sports independents throughout the UK.For further information please contact:International Brand Licensing PlcTony Hutchinson 0041 79 468 9450Adam Reynolds 020 7245 1100ENDINTERNATIONAL BRAND LICENSING PLCRelated Shares:
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