11th Sep 2006 07:01
Immedia Broadcasting plc11 September 2006 11 September 2006 IMMEDIA BROADCASTING PLC New 3 year contract win with IKEA Immedia Broadcasting PLC, the UK's leading provider of live, tailored in-storemedia, is delighted to announce a new contract with IKEA, following thesuccessful launch and roll-out of the radio station 'IKEA Live' in 2005. Thenew contract is to continue to roll out 'IKEA Live' to all existing and futureIKEA stores across the UK for another 3 years. The station is designed to enhance internal communication for IKEA's 9000co-workers and has proven so successful that additional interactive liveprogramming has now been included for the overnight teams. The station will bedeveloped to enhance the shopping experience of the 41 million consumersvisiting IKEA each year. It will include key information and marketing contentduring the opening hours of the stores. Bruno Brookes, Chief Executive, said: "We are delighted that IKEA have shown their long term commitment to 'IKEA Live'and are very excited about this new contract win. 'IKEA Live' has performedextremely well over the last year, and we believe this new contract is testimonyto the effectiveness of Immedia's offer and our ability to understand strongbrands." For further information, please contact: Immedia Broadcasting 01635 572 800Bruno Brookes, Chief Executive Hudson Sandler 020 7796 4133Sandrine Gallien/ Amy Faulconbridge Notes to Editors Immedia Broadcasting PLC is the UK's leading provider of live, tailored in-storemedia for a range of major companies and retailers such as HSBC, LloydsPharmacyand IKEA. The stations engage and educate staff and customers and have provedto be a powerful and instantly flexible media channel to drive sales. Immedia acquired The Cube Group of Companies ("Cube"), a leader in in-storetelevision in May 2006, adding a visual channel and clients such as Toni & Guy,Burberry, Top Shop and Top Man to Immedia's offering. This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
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