2nd Feb 2005 07:02
Immedia Broadcasting plc02 February 2005 2 February 2004 IMMEDIA BROADCASTING PLC Exclusive advertising contract with Nestle and sales team expansion Immedia, the provider of live tailored radio stations for retailers, is pleasedto announce it has signed an exclusive advertising contract with Nestle on its 'Impulse Live' radio station. Following a series of successful advertisingcampaigns such as Smarties Bar, KitKat and Polo on Impulse Live, Nestle will nowbecome the station's exclusive chocolate and sugar confectionery advertiser for2005. The deal enables Nestle to rotate brand campaigns throughout the yearthrough a mix of adverts, live presenter product endorsements, trade interviews,competition sponsorship and feature branding. Nestle's first campaign is tosupport their KitKash promotion. 'Impulse Live' is broadcast to the impulse convenience sector, including Texaco,Londis and Spar stores. Reaching 20 million shoppers a week, it is the largestin-store media tool in the UK and offers advertisers exciting opportunities toreach consumers whilst they are actively making purchase decisions. Graham Walker, Sales Communications Manager, Nestle Rowntree, commented: "Thecampaigns we have run so far on Impulse Live radio station have proved verysuccessful, delivering average sales uplift of more than 25% on brandsadvertised. We believe the station is a very efficient medium for us to addvalue to our brand advertising and trade marketing and boost sales. We arelooking forward to continued success by working with Immedia." Immedia is also pleased to announce it is expanding its sales team through anoutsourcing agreement with Unique Media Sales who will set up a sales team todevelop media sales for its radio live stations, including 'Impulse Live'. SueWills will be heading the team at Unique. On the partnership, Sue Wills, Head of Brand Development, commented: "In-storedigital media is being increasingly recognised by big brands and agencies as apowerful media channel to influence consumers brand choices at the point ofpurchase and to drive sales. I believe the medium will see substantial growthover the coming years and by creating a dedicated media sales team we lookforward to sharing in the successes with Immedia at this exciting time." Bruno Brookes, CEO of Immedia, added: "We are delighted by Nestle's decision tosign its first exclusive advertising contract with Impulse Live and look forwardto continuing to deliver great results for their brands. Nestle's commitment isfurther testament that live, tailored in-store radio is an effective way toinfluence consumers and is an important advertising medium of the future. Weare also delighted to have partnered with Unique to expand our sales team. As weaccelerate our development, Unique's sales expertise will be invaluable tomaximise our advertising revenues". For further information please contact: Immedia Broadcasting PlcBruno Brookes - Chief Executive 01635 572 800 gcg hudson sandlerNick Lyon / Sandrine Gallien 020 7796 4133 Notes to Editors Immedia Broadcasting PLC creates live, tailored radio stations for majorretailers. These stations engage and educate staff and customers and haveproved to be a powerful and instantly flexible media channel to drive sales. Existing stations are: • "Impulse Live" for - Texaco - Londis - Mills - Costcutter - Spar - Star • "LloydsPharmacy Live", broadcast to the largest community pharmacy operator in the UK; • "Vitus Apotek", broadcast in Norwegian to pharmacy retail stores in Norway; • "Dixons Live" broadcast to more than 200 Dixons' stores; About Nestle: Nestle is the world's largest food and beverage company, with sales of over £38billion in 2003. Nestle has its headquarters in Vevey (Switzerland), runs 511factories in 86 countries and employs 253,000 people of over 100 nationalities.Nestle has a wide-ranging product portfolio including beverages, milk products,nutrition products, ice cream, breakfast cereals, prepared dishes, cooking aids,bottled water, chocolate, confectionery, biscuits, petcare and pharmaceuticals.Nestle owns around 8,500 brands worldwide such as Nescafe, Vittel, Nesquik,Shredded Wheat, Buitoni, Ski, Carnation, KitKat and Quality Street. Nestle alsohas an important interest in L'Oreal, the world's largest cosmetics company. About Unique: Unique Communications Group specialises in broadcast, event and publishingsolutions for both clients and media owners. UCG is also a leading producer of TV programming for all terrestrial and digitalchannels with its most well know show being the British Comedy Awards. Using this expertise UCG offers clients TV solutions, specifically AdvertiserGenerated Programming. UCG runs two media sales companies including Unique Media Sales and Media SalesNetwork which was established 24 years ago. UMS clients include HachetteMagazines (Elle, Elle Decoration, Red, TV hits, Inside Soap) UMS are responsible for regional sales of Emaps Performance and Esprit titles(FHM, New Women, Zoo, max Power, Heat, Closer, More, Smash Hits, Today's Golferto name but a few). This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
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