Neovia announces sportsbook merchants coverage

NEOVIA Financial Plc

22 of the 25 UK-based Online Sportsbook Sites use NEOVIA

NEOVIA Payment Network's market penetration supports operators' growth

Thursday, 10th June 2010 - NEOVIA Financial Plc (LSE: NEO), the leading alternative payments business, announces in time for the FIFA World Cup™ kick off later this week that 22 of the 25… online sportsbook sites based in the UK use the NEOVIA Payment Network to receive and pay out money for their members.

To coincide with the World Cup, NEOVIA is launching a raft of initiatives that will drive traffic to its sportsbook merchants as well as prizes for NETELLER members including spot prizes, cash back and free bets.

Dan Starr, Chief Marketing Officer for NEOVIA, said: "With the World Cup starting this week, it's great news that anyone wanting to bet online can transfer the money safely and securely using NETELLER. Combined with the fact we support more than 8 of the top 10 most popular sportsbook sites accepting players from the UK……, this makes NETELLER the industry's de facto standard e-wallet.

As live betting becomes increasingly important in the sports vertical, millions of pounds will be spent on betting over the 31 day event, and our marketing and affiliate programmes aim to drive more customers to merchants' sites."

NEOVIA's promotion around the World Cup is extensive. Until 11th July. NETELLER members have chances every week to win prizes including an Apple iPad 3G/WiFi, an Amazon Kindle, a Netbook, a 40" 3D TV, with extra chances to win with promotional codes just for NETELLER Facebook and Twitter followers and applying for and using a NET+ prepaid card. There are also 30% sign-up bonuses for new members up to €30 as well as access to exclusive offers at NETELLER Showcase.

The NEOVIA Payment Network™ simplifies payments for businesses improving customer experience, margins and lifetime value. It includes the international NETBANX® payments processing service for merchants, and member and card services through the NETELLER® payment account. NETBANX allows merchants to accept and settle card and non-card payments through multiple channels including online, contact centres, mail order and via automated phone systems. Via NETELLER merchants can offer their loyal customers a branded payment account that allows instant and direct settlement that avoids the complexities and costs of traditional card schemes; the embedded multi-award-wining Net+® card allows consumers to spend at over 30 million MasterCard® locations worldwide.

For more information about the NEOVIA World Cup promotion visit: https://promotions.neteller.com/

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… Source: casinocity.com based on a snap shot taken on 1st June 2010 of the 25 sportsbook operators within the jurisdiction of the United Kingdom. These are 10Bet Sports, 24 Dogs, Admiral World of Betting, Betfred Sportsbook, BetSense, Betshop, B Gbet, CanBet Cricket, Coral Sportsbook, Danbook, Eurobet Sportsbook, Globet Sport, GoalWin, Last Fan, Pagebet, Racing Post Betting Site, Sean Graham, Sky Bet Sport, Sporting Index, Sports-gambling.com, SportsSpread.com, Spreadex, SSP International Sports Betting, The New Football Pools and Totesports Sport.

…… Source: casinocity.combased on a snap shot taken on 1st June 2010 of the top ten most popular English-language sites that accept play from the United Kingdom (345 sites in total). The eight sites that accept NETELLER are Ladbrokes Sportsbook, Paddy Power Sportsbook, Bet365, Sportsbook, Sky Bet Sport, Stan James Sportsbook, William Hill Sportsbook, Betclic and Betfred Sportsbook.

For further information contact:

NEOVIA Financial Plc

Andrew Gilchrist, VP Communications Tel: + 44 (0) 1624 698 713

Email: [email protected]

Twitter: https://twitter.com/neovia

Media Relations

Nick Daines / Sheelagh Connelly, Lumen PR Tel: +44 (0) 20 7617 7019

Email: [email protected]

About NEOVIA Financial

Trusted by consumers and businesses in over 170 countries to move and manage billions of dollars each year, NEOVIA Financial Plc is a leading alternative payments business. Through the NEOVIA Payment Network, merchants use the NETBANX processing merchant service to simplify how they accept and settle card, direct-from-bank, and cash payments, and the NETELLER payment account to increase margins, capture new customers and increase customer lifetime values. Being independent has allowed the company to support tens-of-thousands of retailers and merchants in many geographies and across multiple industries.

NEOVIA Financial Plc is quoted on the London Stock Exchange's AIM, with a ticker symbol of NEO. Subsidiary company NETELLER (UK) Ltd is authorised by the Financial Services Authority (FSA) to operate as a regulated e-money issuer. 

For more information about NEOVIA Financial visit http://www.neovia.com or subscribe at http://www.neovia.com/feeds/