NEOVIA announces significant new merchant

Shop Direct Group Chooses NEOVIA to process all its Online Payments

Thursday, 23 September 2010 - NEOVIA Financial Plc (LSE: NEO), the leading alternative payments business, announces that its Payment Network™ is now processing all payments online, and by telephone, for Shop Direct Group, the UK's leading online and home shopping retailer, which has over 5 million active customers.

NEOVIA was selected to process all payments for Shop Direct Group's brands via online and telephone (MOTO and IVR) sales channels in the UK, Ireland and continental Europe. Shop Direct Group has annual sales of around £1.7 billion, via their market-leading brands, including Littlewoods, Woolworths.co.uk, VERY.co.uk, Additions, Marshall Ward, Empire Stores, Choice, Great Universal and Kays. Shop Direct Group's online sales now represent circa 70% of all units sold. Since going live NEOVIA has seen an increase of 29 million transactions (on an annualised basis) being processed through its NETBANX gateway from Shop Direct Group.

As well as taking over the issue of compliance, NEOVIA will provide new payment types to Shop Direct Group's customers, including PayPal®, NETELLER, Giropay and iDEAL.

Dan Starr, Chief Marketing Officer for NEOVIA said: "We are pleased and excited that Shop Direct has chosen NEOVIA for both its traditional card and alternative payments. This is another large-scale client win for NEOVIA."

Shop Direct Group is processing payments via the NETBANX payments service, which is part of the NEOVIA Payment Network™. The Network simplifies payments for businesses improving customer experience, margins and lifetime value. It includes the international NETBANX® payments processing service for merchants, and member and card services through the NETELLER® payment account. NETBANX allows merchants to accept and settle card and non-card payments through multiple channels including online, contact centres, mail order and via automated phone systems. Via NETELLER merchants can offer their loyal customers a branded payment account that allows instant and direct settlement that avoids the complexities and costs of traditional card schemes; the embedded multi-award-wining Net+® card allows consumers to spend at over 30 million MasterCard® locations worldwide.

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For further information contact:

NEOVIA Financial Plc 

Andrew Gilchrist, VP Communications Tel: + 44 (0) 1624 698 713

Email: [email protected]

Twitter: https://twitter.com/neovia

Media Relations

Nick Daines / Sheelagh Connelly, Lumen PR Tel: +44 (0) 20 7617 7019

Email: [email protected]

About NEOVIA Financial 

Trusted by consumers and businesses in over 170 countries to move and manage billions of dollars each year, NEOVIA Financial Plc is a leading alternative payments business. Through the NEOVIA Payment Network, merchants use the NETBANX processing merchant service to simplify how they accept and settle card, direct-from-bank, and cash payments, and the NETELLER payment account to increase margins, capture new customers and increase customer lifetime values. Being independent has allowed the company to support tens-of-thousands of retailers and merchants in many geographies and across multiple industries.

NEOVIA Financial Plc is quoted on the London Stock Exchange's AIM, with a ticker symbol of NEO. Subsidiary company NETELLER (UK) Ltd is authorised by the Financial Services Authority (FSA) to operate as a regulated e-money issuer.

For more information about NEOVIA Financial visit http://www.neovia.com or subscribe at http://www.neovia.com/feeds/.

About Shop Direct Group

·; Shop Direct Group is the UK's largest online and home shopping retailer with sales of circa £1.7 billion

·; The Group has 5 million active customers across the business

·; Shop Direct employs around 9,000 people

·; Brands include Littlewoods, VERY.co.uk, Woolworths.co.uk, Littlewoods Ireland, Littlewoods Europe, Additions, Great Universal, Choice, Kays, Empire Stores and Marshall Ward

·; We are the largest full price branded clothing and footwear retailer in the UK

·; We are the 2nd largest online clothing retailer in the UK

·; We are the 4th largest furniture retailer in the UK

·; We are the 4th largest sportswear retailer in the UK

·; We are the 5th largest electrical retailer in the UK

·; Shop online at www.littlewoods.com, www.very.co.uk or www.woolworths.co.uk

·; Shop Direct Group Financial Services offers customers a wide range of credit, insurance and warranty products