9th Jul 2008 07:00
ADDleisure plc / Ticker: ADE.L / Index: AIM / Sector: Leisure
9 July 2008
ADDleisure plc ('ADDleisure' or 'the Company')
To roll-out three more Movers & Shapers health and well being stores
ADDleisure plc, the AIM traded company formed to develop products and services in the health and leisure sectors, is pleased to announce that Movers and Shapers Limited ('Movers & Shapers'), its 50/50 joint venture company with Bupa, the UK's market leader in health and care, is opening a further three stores, bringing its total to five in the UK.
Movers & Shapers (www.moversandshapers.net) delivers an all-encompassing approach to health and well-being. Combining Fitbug, an online personal health and well-being coach, and Power Plate, which uses advanced vibration technology to stimulate muscular and circulatory responses, Movers & Shapers builds activity into every day life, to produce real long term results whilst offering a range of related products to its customers. Its stores, located on the high street, within retail stores or in corporate offices, are being rolled out across the UK with several new sites in the pipeline for the coming year.
The first UK Movers & Shapers commenced trading in Stanmore, Middlesex last year followed by a second in Vauxhall, SW8. Following their success, a further three stores are being rolled out in West Hampstead NW6, Connaught Village, W2 and Stratford-upon-Avon.
Movers & Shapers CEO Ben Margolis said, "Our roll-out strategy for Movers & Shapers is now starting to gain momentum. The success of our first stores in London demonstrates the demand for a new approach to health and well-being that people can easily integrate into their lives. We know that Movers & Shapers' unique blend of retail and lifestyle exercise appeals to a wide range of people and look forward to helping our new clients achieve their goals."
** E N D S **
For further information visit www.addleisure.com or contact:
|
Mike Mills |
ADDleisure Plc |
Tel: 020 7449 1000 |
|
Mark Percy |
Seymour Pierce |
Tel: 020 7107 8000 |
|
Isabel Crossley / Susie Callear |
St Brides Media & Finance Ltd |
Tel: 020 7236 1177 |
Notes
ADDleisure Plc, 29% owned by BUPA, was formed to develop products and services in the leisure and wellness sectors, helping to meet the growing demand for innovative new health and fitness solutions. Its key products/services include:
Movers and Shapers Limited (50/50 with BUPA) - a groundbreaking retail concept for health and fitness services utilising Fitbug and Power Plate technology
Fitbug Limited (50/50 with BUPA) - developers of an online personal health and well-being coach, which has secured major contracts with corporate clients such as BP and private medical insurance company PruHealth
Digital Plantation Limited (50.2% interest) - developers of Ez-Systems, intelligent booking software, used in a range of sectors both in the UK and internationally
The Company has a highly experienced management team including Allan Fisher, founder and former CEO of Holmes Place plc; David Turner, founder and former director of LA Fitness plc; Michael Warshaw, former owner and Chairman of Molton Brown; and David Cummin, founder and former director of Membertrack Limited, a leading club membership software provider.
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