11th Feb 2007 09:00
Mobixell, a leading provider of innovative mobile multimediasolutions and Adamind (LSE: ADA), a global supplier of mediaadaptation software for mobile messaging (MMS), content andconvergence services market, announce a strategic alliance between thetwo companies. The companies will stand by their commitment tocontinue their support of existing customers from both companies andfurther intend to continue their development plans according topreviously communicated roadmaps. £ Amir Aharoni, Chief Executive Officer of Mobixell said: "Thesynergy between both companies; their strategy of developing productsaccording to a 'best of breed' approach; and building on the leadingcapabilities of each of the organizations, all provide a compellingbasis for a strategic alliance between the companies. I see greatvalue for our customers in utilizing the technologies and innovationsof both companies as we will be able to invest our resources in thedevelopment of new and exciting mobile multimedia solutions." £ The alliance will result in an integration of product portfoliosproviding new and existing customers with a best-of-breed set oftechnologies particularly in the areas of mobile messaging, mobilecontent production and delivery, mobile social networking and mobilemultimedia advertisement. £ "The trend within the mobile multimedia market reveals a need forthe integration of complimentary solutions in order to gain strongermarket positions. The alliance reflects this trend and provides aunique opportunity for the combined technology offering to rise to adominant position within the market providing it with a securefuture," says Orna Berry, Executive Chairperson of Adamind. £ The strategic alliance will renew the initiative to lead themobile lifestyle revolution by continuing to develop and deliverinnovative solutions to service and content providers around theworld, enabling them to generate new revenue streams and maximize themobile multimedia experience. £ For more information, please visit us at the 3GSM World Congress2007 in Barcelona. £ Mobixell - Hall 2 Booth 2.1C45 £ Adamind - Hall 2 Booth 2A25 £ NOTE TO EDITORS £ About Mobixell £ Mobixell Networks provides advanced multimedia technology andbusiness solutions for mobile network operators. Mobixell's reliable,carrier-grade network-based solutions offer advanced multimediavalue-added services including rich media adaptation, transcoding,optimization, super distribution, mobile viral marketing and security.With Mobixell, operators can increase mobile data traffic, reducesupport overhead, and realize faster ROI on next-generationinfrastructures. Mobixell's solutions have been deployed at top-tiercarriers on five continents, handling rich media content for millionsof subscribers every day. Providers rely on Mobixell to ensuredelivery of only the highest-quality multimedia - raising usersatisfaction, lowering churn, and safeguarding crucial revenuestreams. Founded in 2000, Mobixell is headquartered in Boston withoffices and operations in North America, Europe, APAC, and Japan, andan R&D center in Israel. For more information, visit the company's website at www.mobixell.com. £ About Adamind £ Adamind (LSE: ADA) is a developer of software that provides acomprehensive framework to enable and promote mobile multimediacontent and converged communications services. The company addressesthe interoperability challenge that exists between different mobiledevices to receive media rich content and provides tools to track,process, control and promote rich content services. Adamind's mediaadaptation and enhancement platform enables service operatorsto successfully deploy messaging (MMS, Email, IM), content(downloading, browsing and streaming) and next generation convergenceservices; generate new revenue streams; and drive key newvalue-added-services (VAS) enablers such as advertising, branding, DRMand anti-abuse support. With over 100 deployments in some of theworld's major mobile operator networks and content providers, Adamindis strategically poised to enable the promise of the Mobile Lifestylerevolution. £ www.adamind.com Copyright Business Wire 2007Related Shares:
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