6th Oct 2005 07:01
Vodafone Group Plc06 October 2005 6 October 2005 EA AND VODAFONE ANNOUNCE MOBILE GAMING PARTNERSHIP Popular EA Titles to become available on Vodafone live! 6 October, 2005 - Electronic Arts, the world's leading interactive entertainmentsoftware company, and Vodafone, the world's largest mobile community, todayannounced a mobile gaming agreement to bring EA's leading game franchises toVodafone live! mobile phone customers throughout Europe, Egypt, South Africa,Australia and New Zealand. The line up of mobile games for Vodafone live! customers to download willinclude popular EA titles starting with EA SPORTS(TM) FIFA 06 Mobile thisAutumn, which will be jointly promoted by Vodafone and EA. Other games,including The Sims(TM) 2 and Need for Speed(TM) Most Wanted will rapidly follow,both created specifically for the mobile platform. Electronic Arts will launchbetween 15-20 mobile games in Europe by the end of 2006. "Mobile gaming has always been one of our core multimedia services and itsappeal continues to grow amongst our customers", said Graeme Ferguson,Vodafone's Director of Global Content Development. "When EA entered the mobilearena, it signified a new level of maturity for the market, and we look forwardto working closely with them to deliver an unrivalled content and serviceproposition for our customers." "Our partnership with Vodafone is an important milestone as EA pursues itsstrategy in the mobile gaming space," said Frank Sagnier, Vice President MobileGaming Europe. "We're pleased to team up with Vodafone to bring more mobilegaming experiences to consumers." Through the partnership, Vodafone's vast global customer base will be able todownload games for compelling gaming experiences while on the move, bringingtogether Vodafone's services and audience reach with the advanced graphics andquality game play from EA. The service will be available to Vodafone live!customers for downloading in Australia, Austria, Belgium, Croatia, Cyprus, CzechRepublic, Egypt, France, Germany, Greece, Hungary, Iceland, Ireland, Italy,Luxembourg, Malta, Netherlands, New Zealand, Portugal, Slovenia, South Africa,Sweden, Switzerland, Spain and the UK. ### About Electronic Arts Electronic Arts Inc. (EA), headquartered in Redwood City, California, is theworld's leading interactive entertainment software company. Founded in 1982, thecompany develops, publishes, and distributes interactive software worldwide forvideogame systems, personal computers and the Internet. Electronic Arts marketsits products under four brand names: EA SPORTS(TM), EA(TM), EA SPORTS BIG(TM) and POGO(TM). In fiscal 2005, EA posted revenues of $3.1 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com. Electronic Arts, The Sims, Need for Speed, EA, EA SPORTS, EA SPORTS BIG and POGOare trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. All other trademarks are the property of their respectiveowners. About Vodafone Vodafone is the world's largest mobile community with over 165 millionproportionate customers, equity interests in 27 countries and Partner NetworkAgreements in a further 14 countries. For further information about Vodafone,please visit the Vodafone Group website: www.vodafone.com (c) Vodafone Group 2005. VODAFONE, the Vodafone logos and Vodafone live! aretrade marks of the Vodafone Group. Other product and company names mentionedherein may be the trade marks of their respective owners. Contact: Ben PadovanDeputy Head of Group Media RelationsVodafone Group Plc+44 1635 [email protected] Bettina HintzeManager Corporate CommunicationsElectronic Arts+44 1932 450 [email protected] This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
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