6th Feb 2007 07:02
Synchronica PLC06 February 2007 Embargoed until 07.00, 6 February 2007 Synchronica Brings Mobile Email to Mass Market with Push-IMAP and SyncML New Mobile Gateway 3.0 supports Push Email and synchronisation with the widest range of phones on the market 6 February, 2007 - Synchronica plc, an international provider of mobile synchronisation and device management solutions, has integrated Push-IMAP functionality into its Mobile Gateway 3.0 (formerly SyncML Gateway) enabling service providers to bring push Email to the widest range of mobile devices on the market. Synchronica believes that this will set the stage for mobile emailto replace SMS messages as the communication medium of choice for prosumers and consumers. Synchronica estimates that the number of consumers and prosumers using mobileemail will outnumber business users in 2008 and enjoy exceptional growththereafter. While proprietary solutions, such as RIM's Blackberry and Visto, maycontinue to be popular with business users, Synchronica believes that themass-market requires industry-standard based solutions and thus will see adifferent breed of vendors succeed. Delivering Push-Email to prosumers and consumers requires support formass-market devices from a wide variety of manufacturers. However, proprietaryPush-Email solutions require special client software to be installed on thedevice and are mostly limited to high-end Smartphones - a small fraction of themobile phone market. In contrast, industry-standard solutions like Synchronica'sMobile Gateway do not require additional software installation on the device andinstead use the built-in Email and synchronisation clients addressing the vastmajority of devices. Synchronica is among the first to combine both SyncML (OMA DS), which isoptimised for synchronisation of calendar, contacts and Push-IMAP (LEMONADE),which is optimised for mobile Email. While the majority of devices in the marketsupports SyncML, it is limited in delivering Email since only a small number ofdevices support Email synchronisation over SyncML. On the other hand, millionsof devices support Email over IMAP, but IMAP does not support calendar orcontact synchronisation. Thus, combining Push IMAP for mobile Email with SyncMLfor synchronisation of calendar and contacts provides ideal synergy supportingthe widest range of devices. Commenting on the decision to add support for Push-IMAP, Emma Mohr McClune,Senior Analyst Wireless Services Europe at Current Analysis said: "Unlike othervendors that have opted for either Push-IMAP or SyncML for mobile email,Synchronica's Mobile Gateway supports both SyncML and Push-IMAP, enablingbusiness and consumer users to benefit from the optimisation delivered by bothtechnologies." Carsten Brinkschulte, CEO of Synchronica plc, adds: "With such a wealth of massmarket devices supporting mobile Email now available, the time is right for PushEmail to expand to the prosumer and consumer markets. Virtually every mobilephone user has an Email account and most of them by now have an Email-enableddevice. With the right marketing and technology, Push Email for the mass-marketwill become the next generation SMS." Synchronica's Mobile Gateway provides carrier-grade Push Email andsynchronisation services for both consumers and business users. Servingconsumers, it includes back-end support for POP3 and IMAP connecting to popularmail services such as MSN or Yahoo. For business users, it provides a unique"zero footprint" architecture where users simply register their devices withMobile Gateway and instantly start to receive Email on their devices. Noconnectors behind the firewall required. It includes built-in support forMicrosoft Exchange, Lotus Notes and Sun JES, thereby reaching the majority ofbusiness user mail systems. About Synchronica plc Synchronica plc develops and markets synchronization and device managementsolutions for mobile operators, device manufacturers, and enterprises. Itsproduct portfolio ranges from data synchronization (DS) to device management(DM) and firmware update over-the-air (FOTA). The company has deployed theworld's first live installation of a device management suite in a carrier-gradeenvironment. Products include the mobile device management suite Mobile Managerand the Push Email and synchronization solution "Mobile Gateway". Headquarteredin the UK with a development centre in Berlin, Synchronica plc is a publiccompany listed on the London Stock Exchange (SYNC.LN). More information isavailable at www.synchronica.com For more information please contact: Nicole MeissnerChief Marketing OfficerTel.: +44 1892 552 780Mobile: +44 7977 256 412Fax: +44 1892 552 [email protected] Clemmie Carr Tavistock CommunicationsTel : +44 207 92 0 [email protected] This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
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