MMN & Associated Newspapers Partnership

2 August, 2012

Mobile Money Network and Associated Newspapers partnership 'sets new standard for mobile shopping via media', says Monitise

Mobile Money Network's (MMN) partnership with Associated Newspapers, announced today, will set a new benchmark for reader engagement and open a new source of revenue across the media industry, according to Monitise (LSE: MONI), the global mobile money experts.

Monitise, a joint venture partner in MMN, provides the technology platform over which transactions using the 'Mail Shop Instant Mobile Checkout App' to make purchases from The Daily Mail and The Mail on Sunday will take place. Monitise's technology platform already processes more than one billion transactions per annum, and payments and transfers worth more than £9.5bn on a current weekly annualised basis - all made over mobile devices.

According to recent Forrester estimates, mobile commerce revenues across Europe will rise from €1.7 billion in 2011 to €19.2 billion in 2017. The UK is set to lead the way in Europe, with a predicted €6.1 billion revenue via mobile commerce in 2017.

Monitise Group Chief Executive Alastair Lukies commented: "Mobile provides an unrivalled medium when it comes to accessibility and levels of engagement and is fuelling a fundamental shift in consumer behaviour. Mobile is also the only medium which bridges the gap between the on- and offline worlds for both retailers and advertisers, and the partnership with Associated Newspapers is yet another great example of how MMN is leading the way in this."

"The most successful initiatives in the mobile commerce space will be those that help consumers do what they want, when they want, irrespective of which handset they have. Collaboration has to be at the heart of this, so we are delighted at the prospect of more compelling consumer campaigns stemming from the partnership which set a new standard for mobile shopping via media."

The announcement issued by Mobile Money Network can be found below.

About Monitise

Monitise plc (LSE: MONI.L) is a technology and services company delivering mobile banking, payments and commerce solutions worldwide, with the proven expertise to enable financial institutions, network operators and merchants to make money more mobile globally. With live services in the UK, US, India and Africa, Monitise securely processes hundreds of millions of transactions worth billions of dollars each year via its Enterprise technology platform.

Following the acquisition of Clairmail, a California-based mobile banking and payments specialist, Monitise's strategic partner and client base includes financial institutions and payments companies such as Visa Inc. and Visa Europe, FIS, Royal Bank of Scotland, Fifth Third Bank, HSBC, Lloyds Banking Group, Co-operative Banking Group, Sallie Mae, PNC Bank, Frost National Bank, Standard Chartered, Travelex, Permata Bank and HDFC Bank among others. Other leading partners include Vocalink, Vodafone, Orange, O2, T-Mobile, 3 UK, Research In Motion, The Carphone Warehouse, First Eastern, Astra International, JETCO and PCCW mobile.

More information is available at www.monitise.com.

Contacts:

ASSOCIATED NEWSPAPERS ENABLES SMARTPHONE USERS TO BUY DIRECTFROM PRINT AND WEB PORTFOLIO

Strategic partnership with Mobile Money Network builds reader insight andcreates new revenue streams

London, 2nd August 2012: Associated Newspapers, one of the UK's largest publishers of national newspapers and consumer websites, can today announce that is has signed a strategic deal with the Mobile Money Network (MMN) to integrate its instant mobile checkout technology as part of a multi-phase initiative. The deal will allow Associated Newspapers to develop additional revenue streams, drive direct response to advertising across its media properties and gain in-depth insight about its audience.

In the first phase of the partnership, the Associated Newspapers roll-out will focus on the launch of a 'Mail Shop Instant Mobile Checkout App' powered by Simply Tap to enable purchase directly from Daily Mail and Mail on Sunday, dedicated shopping supplements, the Mail Shop online and from within the app itself using the Mail Shop in-app Marketplace. Smartphone users will be able to identify and buy featured products initially using a unique product code, with QR code and image recognition functionality to follow in the near future.

This is a genuine first for the media industry. No other company is using mobile to transform its ability to increase existing revenue streams, create new revenue streams and build more insightful and stronger engagement with advertisers. Rich planning data is now a reality due to real time response information about consumer engagement and purchasing, and demographic data such as age, location and historical transaction information.

Mail Shop is the shopping arm of the Daily Mail offering products in categories including home, kitchen, garden, music, film and books.

The second phase of the partnership will focus on driving sales conversion. This could be from Associated Newspaper advertiser campaigns featured across the portfolio or Mail Shops' own product range, in print, online and embedded within content.

"As publishers, we constantly scrutinise the evolving media landscape and the way our customers interact with our content. What is clear from the success of various mobile initiatives we have rolled out over the last few years is that our customers are active smartphone users and increasingly consume our content through the mobile device. It makes good business sense to further enhance our mobile offer and create new revenue streams", said Kevin Beatty, CEO, A&N Media.

"The Simply Tap instant mobile checkout functionality gives advertisers the potential consumer insight and an instant sales conversion response that has never been possible before. This innovation will enable media owners such as Associated Newspapers to recalibrate their relationship with advertisers and demonstrate their value in a fragmented landscape," said John Milliken, Managing Director, Mobile Money Network.

Associated Newspapers publishes the Daily Mail and the Mail on Sunday, two of the UK's most influential paid-for newspapers, as well as the urban daily Metro. In addition to the newspapers' companion web sites MailOnline and Metro.co.uk, its portfolio includes 'This is Money' and Evenbase, the digital recruitment business.

The Mail Shop Mobile Checkout App is available now via the Apple App Store and Google Play.

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About Mobile Money Network

The Mobile Money Network (MMN) launched in March 2011 with the vision of making the process of buying products across all sales and marketing channels a quick, easy and secure experience, hence increasing sales conversion for retailers. In November 2011, MMN launched its instant mobile checkout, Simply Tap - a mobile application available for iPhone and Android handsets.

MMN is working with a network of retailers, advertisers, banks and media owners to provide consumers with a simple way to discover and buy goods using the simplicity and ubiquity of the mobile phone. Retailers already signed up to the network include Thornton's, HMV, Carphone Warehouse, The Hut Group and Pretty Green.

MMN is a joint venture between Monitise, Best Buy Europe (including Carphone Warehouse), Charles Dunstone, and Visa Europe who have announced they will take a stake in the business.

Former Executive Chairman and Chief Executive of Marks & Spencer Sir Stuart Rose is Non-Executive Chairman of MMN. Other board members include Former Minister of State for Trade Promotion and Investment, and former Chairman of Standard Chartered plc, Lord Davies of Abersoch CBE and co-founder and Partner at advertising agency CHI, Johnny Hornby. The Managing Director is John Milliken.