9th Jan 2008 11:20
WPP Group PLC09 January 2008 FOR IMMEDIATE RELEASE 9 JANUARY 2008 WPP GROUP PLC ("WPP") Yankelovich to join Henley Centre HeadlightVision WPP announces that Yankelovich Holdings Inc, the leading US consumer trends andlifestyle research business, has signed a definitive merger agreement with WPPto join Henley Centre HeadlightVision, WPP's wholly-owned consumer trends andfutures research and consultancy business. The merger will become effective uponthe satisfaction of certain conditions. Henley Centre HeadlightVision is part ofKantar, WPP's research, insight and consultancy division. Founded in 1958, Yankelovich is based in Chapel Hill, NC. Yankelovich's clientsinclude consumer packaged goods, financial services, media, telecommunicationsand healthcare companies, such as GlaxoSmithKline, Kraft, Rockefeller Foundationand Unilever. Yankelovich's unaudited revenues for the year ended 31 December 2006 wereUS$17.8 million, with gross assets at the same date of US$9.4 million. The addition of Yankelovich to Henley Centre HeadlightVision will create anenlarged company employing 145 people with researchers and consultants based inChapel Hill, New York, London, Delhi and Mumbai. Plans to expand into China arealready underway. This investment continues WPP's strategy of developing its services in moremeasurable areas for its clients - such as information, insight and consultancy-and in strengthening its networks in important markets and sectors. Contact:Feona McEwan, WPP44-207408 2204www.wpp.com This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
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