29th Oct 2018 07:00
| 29 October 2018 |
EVR Holdings plc
('EVR' or the 'Company')
MelodyVR signs agreement with Ibiza Rocks Group
EVR Holdings plc (AIM:EVRH), the leading creator of virtual reality music content and operator of the MelodyVR platform, is pleased to announce that Ibiza Rocks Group ("IRG"), which is a leading event promoter and hotel operator, has entered into a sponsorship and immersive content production agreement.
IRG is the first client to participate in a new commercial initiative for MelodyVR, with a key focus on revenue generation via branded immersive content and strategic partnerships. This new initiative will leverage the company's market-leading skillset via the creation and distribution of virtual reality and immersive content across a broad spectrum of influential brands and sponsorship partners.
Under this agreement, MelodyVR will create a number of branded pieces of content for distribution across the MelodyVR platform and will produce a number of physical and immersive content installations, which will be utilised across IRG properties throughout Europe. MelodyVR will also promote IRG to its own global user-base as well as across MelodyVR social and digital channels. In tandem, IRG will actively promote and endorse the MelodyVR platform as part of its own promotional campaigns. Under the terms of the agreement, IRG has received an entitlement to subscribe for 6,000,000 new ordinary shares in EVR over the course of the next five years at an exercise price of 5.5 pence per share.
This material contract will make a contribution to 2018 revenues and, following a positive start to H2, the Directors are pleased to report that the Company is on-track to meet the Board's revenue expectations for the current financial year.
Anthony Matchett, Executive Chairman of EVR Holdings, said: "The success of this new commercial initiative represents an exciting endorsement of the technical and marketing expertise inherent within our organisation. In addition to our core strategy of the monetisation and distribution of VR content to music fans globally via the MelodyVR platform, strategic partnerships, sponsorship agreements and branded content opportunities have the potential to increase revenue generation and drive MelodyVR brand awareness. This agreement with IRG represents an exciting opportunity to cross-promote two successful music brands and is a testament to the continued growth of virtual reality and the progress of our own MelodyVR platform since launch.
We believe that MelodyVR's original content and experiences will represent a key tool of choice for brands and agencies looking to form a deeper connection with an engaged and technology-focused audience, comprised of music fans from all over the world. I look forward to announcing more commercial partners in due course, as well as to providing an update as to our upcoming live-events."
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For further information please contact:
EVR Holdings plc
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Anthony Matchett, Executive Chairman & CEO | Tel: +44 (0) 203 289 7430 |
Sebastian Theron, Chief Financial Officer
Investec Bank plc: Nominated Adviser, Financial Adviser and Corporate Broker
Corporate Finance: David Anderson / Junya Iwamoto
Corporate Broking: Sara Hale / Helene Comitis
| www.evrholdings.com
Tel: +44 (0) 207 597 5970
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Notes to Editors:
MelodyVR is a wholly owned subsidiary of EVR Holdings plc ('EVR'), a company that is listed on the AIM market of the London Stock Exchange under the ticker EVRH.L. EVR, a creator of virtual reality content, joined AIM on 16 May 2016 following a reverse takeover of Armstrong Ventures plc. Further information can be viewed at www.evrholdings.com and www.melodyvr.com
For more information on Melody VR, please visit:
www.melodyvr.com
Related Shares:
EVRH.L