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MediaCorp Launch

17th Jan 2008 07:01

iPoint-media PLC17 January 2008 Embargoed Release: 07:00hrs Thursday 17 January 2008 iPoint-media plc ("iPoint-media" or the "Company") MediaCorp airs first live viewer interactive quiz show using iPoint-media's 3G participation TV solution iPoint-media (AIM: IPNT), a provider of live user content delivery platforms forweb, mobile and TV, announces that Singapore based MediaCorp Pte. Ltd. ("MediaCorp") has broadcast its first TV show using the Company's mobile 3G liveinteractive participation TV solution. 'The Sheng Siong Show', a variety showairing Saturday nights on MediaCorp TV Channel 8, allows viewers to video callinto the show from their 3G phones to participate live in competitions and havethe chance to win prizes. Joseph Daniel, iPoint-media's VP, Sales & Marketing, commented: "MediaCorp is the first major broadcaster in Asia Pacific to take advantage ofour GOliveTV solution to introduce new TV show formats based on live viewerinteraction and user generated content. We look forward to working closely withMediaCorp as they continue to develop other new participation TV shows." iPoint-media announced several months ago that MediaCorp had signed a 'softwareas a service' (SAAS) agreement with the Company for the provision of GOliveTVservices. iPoint-media's GOliveTV participation TV solution enables televisionbroadcasters to create new interactive TV show formats that make viewers themain attraction. GOliveTV is in use today by several large televisionbroadcasters including the BBC. A recording from MediaCorp's 'The Sheng Siong Show' can be seen at the followinglink: http://www.ipoint-media.com/demo_mediacorp.shtml -Ends- iPoint-media plcMuki Geller +(0) 972 544 450 667Clive Garston +44 (0) 20 7330 6800 John East & Partners LimitedDavid Worlidge/Bidhi Bhoma +44 (0) 20 7628 2200 Hansard GroupAndrew Tan +44 (0) 20 7245 1100 This information is provided by RNS The company news service from the London Stock Exchange

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