5th Mar 2007 07:00
Leading internet media group Media Corporation plc ("Media Corp" or the "Group")said yesterday that its ad-network business Eyeconomy www.eyeconomy.co.uk haddelivered advertising to more than 30 million UK IP addresses in one month andcontinues to grow. This means that the majority of all internet users in the UKsaw an online advert distributed by Eyeconomy's proprietary ad-serverwww.sublimemedia.net. Eyeconomy is a leading on-line advertising solutions provider, working withmajor brands to generate measurable results through considerate on-lineadvertising placements. A wholly owned subsidiary of Media Corp, Eyeconomy hasbuilt extensive links with both leading media agencies and publishers, and actsas a one stop shop for all on-line media needs producing dynamic and engagingon-line ad solutions including exit traffic Subsites www.subsites.co.uk andrich-media floating toolbars called Sublines www.sublines.co.uk, an innovativenew online ad-format that was pioneered by Eyeconomy. Its blue chip list ofclients includes American Express, Dell and AOL. With a total reach of over 30 million unique IP addresses every month, from over750 quality host sites in all major channels, including: Finance, Travel, Sportand Entertainment. "This business has been growing strongly and following a major upgrade to ourtechnical infrastructure in the latter part of last year we now have the servercapacity to accommodate forecast growth. "This number is particularly exciting for us because it is a supports ourstrategy of rolling out our advertising platform to new sectors, most recentlyfocused on Finance and Travel. Late last year Media Corp reported full year revenues of almost £12 million andrecord growth in profit after tax of over 600% to £2.5 Million. The Group alsobuilt healthy cash balance that was over £5.3 million at the end of September. Mr Drummond commented that "the very strong performance" of the Group's mediaand advertising businesses during 2006 financial year meant it had a strongfoundation to support its growth initiatives. Furthermore the Group has beenusing its strong balance sheet to acquire businesses that accelerate its growthin target vertical markets. Media Corp recently acquired travel portal flightcomparison.co.uk and financenetwork creditcardexpert.co.uk. "Eyeconomy can deliver an advertiser's message to over 70% of the UK onlinepopulation in a direct, controlled and measurable way," Mr Drummond said. "Thislevel of reach is comparable to TV advertising but avoids the extreme costs andmeasurement pitfalls that are driving advertisers away from TV to onlineadvertising." ends Enquiries: \* TMedia Corporation plc Justin Drummond, Chief Executive+44 (0)20 7618 9000 Paul Tuson, Finance Director Canaccord Adams Limited Mark Ashurst, Managing Director+44 (0)20 7050 6500 Holborn PR Trevor Phillips, Director+44 (0)20 7929 5599\* T Notes to editors: Listed on the AIM market of the London Stock Exchange, Media Corp, is a leadinginternet media and advertising Company focused on search, web -site publishingand media sales. The company has three principal divisions: Search Technology - The vertical search specialists building sector specificsearch engines for advertisers to communicate in a highly targeted environmentwith their particular audience. All of our Search and Media products are poweredby our own high performance proprietary technology. www.searchfocus.co.uk. Publishing - Media Corp has a diverse publishing division specialising in onlinemedia. Our impressive list of websites includes a number of market leading sitesincluding www.creditcardexpert.co.uk, www.onthebox.com, www.freedeal.co.uk. Media Sales - Formed in 1996, Eyeconomy specialises in mass reach campaigns toover 30 Million unique consumers via its own proprietary ad-serving and trackingtechnology for clients including AOL, Dell and American Express.www.eyeconomy.co.uk. www.mediacorpplc.com Copyright Business Wire 2007Related Shares:
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