15th Apr 2008 07:00
Media Corporation plc (AIM: MDC), a leading internet media company, is pleasedto announce a partnership agreement with Yahoo! Search Marketing to providesearch results and content match advertising across Media Corp's extensivepublishing network. Media Corp's publishing network currently has over 3 million monthly users andgenerates over 15 million monthly advertising impressions predominantly in theUnited Kingdom. Since most current advertising is banner and display based, theinclusion of Yahoo! Search advertising will provide an additional revenue streamto the existing publishing business. Justin Drummond, Chief Executive of Media Corporation plc, commented: "Adding Yahoo!'s paid search and content match solutions to our in-housepublishing network will enhance our users experience and drive new revenue toour bottom line" The deal will see the Yahoo! search functionality added to Media Corp's entirepublisher network of sites including www.onthebox.com. \* TFor further information please contact: Media Corporation plcJustin Drummond, Chief Executive+44 (0)20 7618 9000 Buchanan CommunicationsCharles Ryland/Suzanne Brocks/Susanna Gale+44 (0)20 7466 5000 Canaccord Adams LimitedMark Williams, Managing Director+44 (0)20 7050 6500\* T Notes to editors: Listed on the AIM market of the London Stock Exchange, Media Corp is a leadinginternet media and advertising group focused on website publishing and onlineadvertising. The Group (www.mediacorpplc.com) has two principal divisions: Website Publishing - Media Corp has a diverse publishing division specializingin online media. Our impressive portfolio of websites includes a number ofmarket leading sites including www.gambling.com, www.creditcardexpert.co.uk,www.onthebox.com, www.sport.co.uk and www.flightcomparison.co.uk. Online Advertising - Formed in 1996, Eyeconomy specialises in mass reachcampaigns to over 30 Million unique consumers per month via its own proprietaryad-serving and tracking technology for clients including AOL, Coca Cola andAmerican Express. www.eyeconomy.co.uk. Copyright Business Wire 2008Related Shares:
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