18th Nov 2010 07:00
18th November 2010 Media Corporation Plc (AIM: MDC) ("Media Corp" or the "Group") Media Corp Signs New £1m Contract with Express Newspapers Media Corp, a leading advertising network and online gaming Group, is pleased toannounce that its subsidiary, Eyeconomy Limited ("Eyeconomy"), the online advertisingsolutions provider, has extended its partnership with Express Newspapers ("Express")after signing an exclusive one year site representation contract worth approximately£1 million in revenue. This contract will commence on 1st February 2011, and followsits existing two year contract that commenced in February 2009. This ongoing contract will deliver significant revenues and continues to be earningsenhancing for Media Corp. Under the partnership deal, Eyeconomy will manage all thirdparty online advertising for Express. As well as banner adverts, Eyeconomy will beseeking sponsorships and long-term partners for the site. Express, owned by Northern & Shell plc, operates a wide variety of media titles inthe UK that include the Daily Express, Daily Star, Sunday Express, Daily Star Sunday,OK magazine, New! magazine and Star magazine. The deal will see Eyeconomy sell andmanage all advertising formats across the group's entire UK network of leading websites. The sites included in this deal are: www.dailyexpress.co.uk, www.dailystar.co.uk,www.OK.co.uk, www.new-magazine.co.uk and www.star-magazine.co.uk. This is part of Eyeconomy's ongoing goal to grow its site representation division,through exclusive deals that significantly increase its market reach. Justin Drummond, CEO, Media Corporation plc, commented: "This is a major contract renewal for Media Corp and is a very strong statementof the Group's commitment to building a leading advertising network. This exclusivedeal with Express Newspapers continues to demonstrate our ability to deliver targetedadvertising to mass audiences. "Express Newspapers' variety of market leading titles cover broad sections of societyacross a variety of target markets and provide media buyers and planners with theopportunity to achieve millions of impressions with their campaigns. Express NewspapersGroup is a well respected, highly successful publication house and we look forwardto further developing a long-term, mutually beneficial relationship with them". "Price Waterhouse Coopers recently predicted that the fastest growth in advertisingwill be seen on the internet, and that the UK's online ad market is forecast torise 10.5 per cent by 2014, by which stage revenues will be $9.3bn. We believe thatwe are well positioned to take advantage of this growth." Farzad Jamal, Group Internet Controller, Express Newspapers, commented: "We chose to renew the contract with Eyeconomy as they are a well established advertisingnetwork with a proven track record. Their ability to consistently deliver resultsis evident from their work over the past two years. "With their expertise and impressive relationships with direct advertisers and agencies,we are confident they will continue to be the best advertising network to deliverour required revenue targets." --ENDS-- Contacts: Media Corporation Plc Tel: +44 20 7618 9000 Justin Drummond - CEO Nilesh Jagatia - Group Finance Director Northland Capital Partners limited Tel: + 44 20 7492 4750 Luke Cairns / Rod Venables (Nomad) Katie Shelton (Joint Broker) XCAP Securities Tel: + 44 207 101 7070 John Grant / Karen Kelly (Joint Broker) Bishopsgate Communications Tel: + 44 20 7562 3350 Gemma O'Hara / Siobhra Murphy Notes to editors: Quoted on the AIM market of the London Stock Exchange, Media Corp is a leading mediaand online gaming group. The Group has two principal divisions: Advertising Network - Formed in 1996, Eyeconomy specialises in mass reach campaignsto up to 50 Million unique consumers per month via its own proprietary ad-servingand tracking technology for clients including AOL, Dell and American Express. www.eyeconomy.co.uk Website Publishing - Media Corp has a diversified publishing division specialisingin online media and gaming. The impressive portfolio of websites includes a numberof market leading websites, such as www.purple-lounge.com, www.gambling.com, www.onthebox.com,www.sport.co.uk, www.creditcardexpert.co.uk and www.flightcomparison.co.uk. Further information can be found on the company's website, at www.mediacorpplc.comRelated Shares:
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