8th Mar 2007 07:00
Fast growing internet advertising group Media Corporation plc ("Media Corp" orthe "Group") announces today that it is launching its leading flight comparisonwebsite flightcomparison.co.uk into the United States market under the URLwww.flightcomparison.com. Media Corp, has recently acquired a leading UK based flight comparison sitewww.flightcomparison.co.uk to add to its growing stable of leading verticalfocused portals, including www.creditcardexpert.co.uk and www.onthebox.com. CEO Justin Drummond said: "Since we brought flightcomparison.co.uk on board intoour publishing division, we have been looking at how to expand the business andmaximize its assets by applying our proprietary technology and getting oureditorial team to sharpen some of the content and product offering" "Consumers have made flight comparison a leading flight portal in the UK. We'reconfident its appeal, functionality, combined with our back-end technology andour considerable experience will make www.flightcomparison.com a success in theUS too". "The site is quick and easy to navigate and search", Mr Drummond said. "At theback end we can offer airlines and advertisers a targeted group of potentialcustomers". Flight Comparison's proprietary technology includes a live flight search toolwhich allows consumers to find the best deals to most major destinations. The fact that Flight Comparison is a vertically focused flight search engineadds to its credibility among users as it doesn't offer multiple services likemost travel sites. It does not sell air flights itself but allows users tosearch all available cheap airfare sites and enable them to get the best deal.It also offers a host of other services, including last minute deals, charterflights and flight information. All these services will be available on the USsite too. Flight Comparison has also just launched a blog blog.flightcomparison.co.uk thatkeeps travelers in touch with all the latest news on cheap flights around theworld. "The blog is another service helping our visitors to keep up to date with what'sgoing on in the economy flights space and broadens our content base further" MrDrummond said. ends \* TEnquiries: Media Corporation plc Justin Drummond, Chief Executive+44 (0)20 7618 9000 Paul Tuson, Finance Director Canaccord Adams Limited Mark Ashurst, Managing Director+44 (0)20 7050 6500 Holborn PR Trevor Phillips, Director+44 (0)20 7929 5599\* T Notes to editors: Listed on the AIM market of the London Stock Exchange, Media Corp, is a leadinginternet media and advertising Company focused on search, web-site publishingand media sales. The company has three principal divisions: Search Technology - The vertical search specialists building sector specificsearch engines for advertisers to communicate in a highly targeted environmentwith their particular audience. All of our Search and Media products are poweredby our own high performance proprietary technology. www.searchfocus.co.uk. Publishing - Media Corp has a diverse publishing division specialising in onlinemedia. Our impressive list of websites includes a number of market leading sitesincluding www.creditcardexpert.co.uk, www.onthebox.com, www.freedeal.co.uk. Media Sales - Formed in 1996, Eyeconomy specialises in mass reach campaigns toover 30 Million unique consumers via its own proprietary ad-serving and trackingtechnology for clients including AOL, Dell and American Express.www.eyeconomy.co.uk. www.mediacorpplc.com Copyright Business Wire 2007Related Shares:
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