24th Jan 2007 09:00
Masabi, the secure mobile applications company, today announcedthat it has completed the design and development for Playtech(LSE:PTEC), the world's largest publicly traded online gaming softwaresupplier, of a range of mobile phone casino applications. Masabi'ssecure mobile development experience, combined with its skills indeveloping on low-end phones, has allowed Playtech to effectivelyreplicate its online gaming experience on mass-market handsets. Themobile product is now live, with the first mobile Slots, Black Jack,Roulette, Baccarat and Video Poker applications already rolled out toPlaytech licensees. £ "As Java mobile phones have become prevalent we now have a brandnew channel for our casino applications," said Avigur Zamora, CEO ofPlaytech. "We evaluated a number of partners before selecting Masabi -their ability to build secure, highly usable and graphically richapplications on even the most constrained mobile devices will enableour licensees to effectively extend their offerings into the mobilespace." £ "The Playtech name has always been synonymous with innovation andbest-of-breed technology in the gaming industry," said Tom Godber, CTOand founder of Masabi. "We are delighted to be working with them atthe cutting edge of mobile technology, creating one of the mostadvanced secure, transactional mobile applications yet seen." £ Masabi has been working on innovative mobile applications sinceits formation in 2002. The company has built a range of advanced phonesoftware including Pick the Prez and the Iraq War Calculator. It hasalso provided development and design consultancy on a range ofprojects including mobile banking and sports betting applications. £ About Masabi £ Masabi designs and builds secure applications for mobile phones.The company is the leading developer of transactional software for theconstrained environments of today's mass market mobile handsets. Italso has world leading experts in the fields of mobile usability,networking and security. Founded in 2002, Masabi began by launching arange of mobile phone games before moving into the mobile applicationsector with its ground breaking viral distribution and web interactiontechnology - as seen in the applications Pick the Prez(www.picktheprez.com) and the Iraq War Cost Calculator(www.iraqcost.com ).The company has a number of high profile clientsfrom across a range of industry sectors, publicly announced examplesof which include: Playtech, the Tote, the Liberal Democrats andVodafone WildLive!. Based in London, Masabi is wholly self-owned andself-funded. £ About Playtech £ Playtech develops unified software platforms for the onlinegambling industry, primarily targeting existing online operatorswanting to upgrade their system; sportsbooks looking to diversify andland-based operators making their online debut. Playtech gamingapplications -- online casino, poker, bingo, live gaming, land-basedkiosk networks and fixed-odds games -- are fully intercompatible andcan be freely incorporated as stand-alone applications, accessed andfunded by players through the same user account and managed by theoperator by means of a single powerful management interface. Foundedin 1999, Playtech has over 350 personnel distributed globally, aroundeighty percent of whom are engaged in research and development ofcurrent and future gaming technologies. £ www.playtech.com Copyright Business Wire 2007Related Shares:
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