12th Oct 2006 15:51
The Internet's dominant application, email, is still evolving. Thechallenges that it poses for marketers will be addressed at the ClickZEmail Marketing Conference to be held October 24th-25th in New York,NY. The event is hosted by The ClickZ Network (www.ClickZ.com), thelargest resource for marketing news, information, commentary, advice,opinion, research, and reference in the world. £ The two-day forum will focus on email, which remains a criticalcomponent of any marketing toolbox. Experts will lead sessions aimedat helping marketers with tasks from writing and designing messagesthat increase responses to testing and calculating e-mail campaignROI. £ On Tuesday, October 24th, the keynote address will be given byTrevor Hughes, Executive Director, Network Advertising Initiative(NAI). A second keynote will be delivered on Wednesday morning byDavid Daniels, Research Director at Jupiter Research. £ "Four years ago, ClickZ launched a series of truly groundbreakinge-mail conferences, the first such events for marketers that seriouslyeducate them on issues such as spam, permission, and privacy," saidRebecca Lieb, executive editor, The ClickZ Network, a division ofIncisive Media. "With the passage of CAN-SPAM, interest in, and furoraround, responsibly and effectively using e-mail as a marketing mediumdwindled. We hardly think the discussion is over. E-mail trends andtactics change all the time, while issues unheard of just a few yearsago, such as deliverability, are posing new challenges." £ Selected session highlights include: £ -- Deliverability-- All the care you take crafting and producing messages doesn't matter if those messages don't land in recipients' inboxes. Learn techniques to insure deliverability, and how to avoid the dreaded spam folder and 'report spam' button, as well as how to overcome the preview pane/blocked image double whammy. £ -- In-House? Outsource? Both? Assessing E-Mail Vendors --Whether just launching an e-mail program or re-evaluating your current structure, the right vendor and technology to handle your campaigns now and in the future is a critical choice. How do you assess your needs? Learn who outsources e-mail services for hundreds of e-newsletters and marketing campaigns. £ -- E-Mail Retention Strategies -- It's more than just converting your direct mail renewal series to e-mail. Learn strategies you can cost-effectively employ year-round to make your product or service a "must have" for your customers - and assure you'll get the renewal. £ -- B2B E-Mail Marketing -- Learn how to think more strategically before executing a B2B e-mail campaign or launching an e-newsletter. Start with your business objective, define a compelling offer, and deliver a response-driven, relevant message. Take a look behind the Cs - CTRs, CPMs, CRMs - at the messaging itself. Learn what works, what doesn't, and what makes B2B different from B2C e-mail marketing. £ -- 5 Experts/5 Minutes -- What's your problem? Pick some of the best brains in the industry for solutions. Submit your e-mail marketing question to an expert line-up of marketers, vendors and specialists. Each has one minute to tell you how they would solve your problem. Questions will be submitted on day one of the conference. Ten will be selected for the panel. £ Early bird registration ends Friday, October 13. For fullconference details, visithttp://www.SearchEngineStrategies.com/clickz/Oct06/registration.htmlor www.ClickZ.com. £ Location: Metropolitan Pavilion £ 125 West 18th Street £ New York, New York £ Dates: Tuesday, October 24, 2006 -- Registration 8am - 6pm, ExpoHall 10am - 6pm £ Wednesday, October 25, 2006 -- Registration 8am - 5pm, Expo Hall10am - 4pm £ About ClickZ.com £ The ClickZ Network is the largest resource of marketing news,information, commentary, advice, opinion, research, and reference inthe world, online or off. From search to e-mail, technology to trends,our coverage is expert, exclusive, and in-depth. £ About Incisive Interactive Marketing LLC -- A Division of IncisiveMedia PLC £ Incisive Media PLC is a fast-growing specialist businessinformation provider, based in the UK with offices in North America,Hong Kong, India and Mainland China. The company's activities arecurrently built around ten core industry sectors - mortgages;marketing services; financial technology; retail investment; capitalmarkets; risk management; insurance; legal services; private equityand photography. Information is provided via a wide range ofchannels--in print, in person and online. The company is listed on theLondon Stock Exchange (FTSE: INM). £ Incisive Interactive Marketing LLC is the marketing servicesdivision of the company and incorporates leading websites SearchEngine Watch, the ClickZ Network and their associated events seriesincluding Search Engine Strategies. These properties were acquiredfrom Jupiter Media in 2005. Copyright Business Wire 2006Related Shares:
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