Management Appointment

3 August 2010

Pursuit Dynamics PLC

("PDX" or "the Company")

New Brewing and Food General Manager;

Re-confirmation of commitment to broader food and beverages markets 

PDX today announces the appointment of Heinz-Juergen Kroner as General Manager of its Brewing and Food Line of Business.

Mr. Kroner, 46, brings significant experience of developing and commercialising brewing, beverages and food technologies having spent 12 years at GEA Group Aktiengesellschaft ("GEA"), one of the leading global system providers for food and energy processes with turnover in 2009 of EUR $4.4 billion.

Mr. Kroner has held a number of senior leadership positions at GEA, most recently CEO of GEA Brewery Systems (formerly Hupmann AG), and has been working in the sector for over 20 years. Mr. Kroner graduated from the Technical University of Munich, a leading institution in the field of brewing and engineering.

Mr. Kroner will lead the Brewing and Food division, with overall responsibility for the roll out of the PDX technology and developing the strategy in these sectors.

In addition, Mr. Kroner will sit on PDX's management board as Senior Vice President and will report directly to PDX CEO Roel Pieper.

Mr. Kroner will start at PDX in October 2010.

PDX also today re-confirms its commitment to the food and broader beverages markets, in addition to the brewing market. These will fall under the responsibility of the Brewing and Food LOB, which presents a sizeable addressable market opportunity to PDX. PDX continues to be in negotiations with at least three out of the top six top global brewers, plus several local brewers in Europe and the USA, to implement a roll out of the PDX technology. These discussions are progressing well and a further announcement will be made in due course.

Commenting on the announcement, Roel Pieper, CEO, said:

"This appointment is a major coup for PDX and I am delighted to be announcing Juergen as General Manager of PDX's Brewing and Food LOB. Juergen brings with him unique experience of commercialising brewing and food technologies from his time at GEA and he is the best qualified candidate that we could have found. The Brewing and Food LOB presents a huge market opportunity for PDX and I am looking forward to working with Juergen to delivering commercial returns from this opportunity for the benefit of our shareholders."

Commenting on the announcement, Juergen Kroner, General Manager of PDX Brewing and Food, said:

"I am very excited to be joining PDX, a company that has enormous commercial potential. The PDX technology is extremely impressive and I am looking forward to working with the team to commercialise this huge opportunity within the global food and drinks industries."

- Ends -

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Notes to Editors

About PDX

- PDX(AIM: PDX) owns and commercialises the PDX Atomiser and Reactor technologies that enable significant reductions in energy usage, process acceleration and result enhancement for a wide range of industrial processes and applications.

- The PDX business model is now organized into four Lines of Business - Bio-fuels, Brewing and Food, Decontamination and Fire Suppression.

- PDX is headquartered in Huntingdon, UK with an office in Norwalk, Connecticut, USA.

- Further information is available at the Company's website: www.pdx.biz 

- Publication quality photographs are available from FD.