Major contract wins

PureCircle Limited

("PureCircle or the Company")

MAJOR CONTRACT WINS 

PureCircle (LSE:PURE), the world's leading producer and marketer of high purity stevia products, today announces five major contract wins.

In addition to our existing global supply contracts with PepsiCo Inc, Merisant and Firmenich that have been announced already, PureCircle has secured global multi-year contracts with a number of major Food and Beverage companies as valued clients. Our major contract wins include:

Danone

Unilever

Bimbo Bakeries

Dean Foods

Kerry Ingredients

Beyond these contracts there are a number of other arrangements that are in the final stages of negotiations with global multinational F&B companies which will be announced in due course. Over and above the strategic contracts PureCircle has more than 100 regional and local F&B invoicing customers and this list is expected to grow substantially in FY 2011.

PureCircle is also working as supplier of choice for a number of major retailers, including Kroger.

Magomet Malsagov, CEO of PureCircle commented: "We have succesfully diversified our client base from one exclusive customer to a number of major stratigic global F&B clients and over 100 regional and local invoicing customers around the world. Although the decision to go directly to the market has had short term impact on our sales in the early stages of the development of the industry, we are absolutely confident that it was the right decision for long term growth of the company. The breadth and depth of the client base we are developing across many food and beverage categories reflects our leadership in the fast developing stevia market. Working closely with our clients and our JV partners globally we intend to bring good tasting, natural sweetening solutions to all consumers around the world"

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