Major Contract Win with Galaxy Entertainment Group

Fusionex International PLC

("Fusionex" or the "Group")

Major contract win to facilitate transformation strategy for Galaxy Entertainment Group

Fusionex, a leading provider of Analytics and Big Data software, is pleased to announce that it has won a major contract with Galaxy Entertainment Group, one of Asia's leading developers and operators of integrated entertainment and resort facilities. The initiative will include deployments of the upgraded GIANT 2017 platform to the hotel partners of the new client, which include Ritz-Carlton, Okura, Banyan Tree and JW Marriott.

This multi-year deal will consolidate the client's facilities onto one engine and platform. Via this initiative, travellers will be able to make additional reservations for every lodging, entertainment, food & beverage, and travel facility available under the client's integrated resort umbrella. GIANT 2017 will track customer behavioural patterns and offer data-driven insights to enhance the client's offering.

As the key driver for this initiative, the Fusionex Big Data Analytics (BDA) component gives the client the ability to record, analyse, and make sense of all its data, from customer demographics, purchasing habits, seasonal booking trends and others.

Fusionex's GIANT 2017 is able to consolidate huge volumes of data at near real-time speeds, from a vast variety of different formats. It then cleanses, arranges and interprets the data in order to reveal trends, patterns and insights that a client can then use to determine better matches between products and customers, for highly targeted marketing campaigns and to streamline business processes for maximum efficiency.

KC Wong, Fusionex Vice President and responsible for the Galaxy Entertainment Group relationship, commented:

"We are delighted with a major contract win for the new GIANT 2017 platform and to be commencing a relationship with such a significant resorts group. It is a firm endorsement of our leading Big Data solution, ahead of the upcoming official launch of GIANT 2017.

The team is keen to be involved in this initiative which will not only improve the client's guest attraction and retention rates, but provide holiday-makers around the world with an easier, faster, and more interesting way to plan out their travel arrangements."

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