Major contract win in Latin America

19 May 2014 mirada plc ("mirada" or "the Company") Major contract win in Latin America mirada plc, the AIM-quoted audio-visual interaction specialist (AIM: MIRA), isdelighted to announce that it has secured a major contract for its multiscreenproduct, iris, with a large established Latin American digital TV operator.This contract follows the successful USD $1.4 million trial previouslyannounced on 7 November 2013. The Company expects the customer to start the commercial roll out before theend of 2014. The contract is expected to generate significant revenues,starting in the second half of the financial year, which the Directors believeshould far exceed mirada's yearly turnover over the next three to five years. The customer has an installed subscriber base of several million users, whichwill be targeted as mirada aims to grow its subscriber-based licence fees. The Directors believe that winning this multi-million dollar contract willfurther strengthen mirada's reputation in the industry, particularly in SouthAmerica, and serve a as reference point for discussions with other broadcastersand operators. One of the key benefits of mirada's product is the Inspire solution, which ispart of the iris ecosystem. This includes an advanced user interface, namedinspire, which relies on features like smart search engine, audience metricsand recommendation systems, advertisement component, multiscreen platform withapps for smartphones and tablets. As a part of the agreement, other majoradvanced features will be released in the future. Commenting, Jose Luis Vazquez, Chief Executive Officer, said: "This represents our biggest contract to date and is a significant milestone inthe Company's development in the Latin American region. It highlights theimportance of our strategic shift to a scalable subscriber-based licence feemodel." "The Company continues to explore a number of exciting opportunities with aview to building on today's success. We look forward to providing furtherupdates in due course." -END- Enquiries: mirada plc +44 (0) 207 549 5678Jose Luis Vazquez, Chief Executive Officer Walbrook PR +44 (0) 207 933 8780Nick Rome/Sam [email protected] Cantor Fitzgerald Europe (Nominated Advisor & Broker) +44 (0) 207 894 7000Mark Percy (Corporate Finance)David Banks (Corporate Broking) Peterhouse Corporate Finance (Joint Broker) +44 (0) 207 469 0937Jon Levinson/Lucy Williams About mirada mirada creates and manages services for digital TV platforms and broadcasterswhich enable consumers to interact with and purchase digital content ontelevision, mobile, online and bespoke devices. mirada's products and solutionsare used worldwide to deliver interactive TV, Video on Demand, digitalmarketing and payment services. Its products and services have been deployed bysome of the biggest names in digital media and broadcasting including Sky,Virgin Media, BBC, ITV, France Telecom and Telefónica. Headquartered in London,mirada has commercial offices across Europe and Latin America and operatestechnical centres in the UK and Spain. For more information, visitwww.mirada.tv.