28th Apr 2008 11:00
Vodafone Group Plc28 April 2008 28 April 2008 MADONNA SHOW STREAMED LIVE TO VODAFONE CUSTOMERS IN MANY COUNTRIES AROUND THE WORLD FROM NEW YORK'S ROSELAND BALLROOM ON 30 APRIL 2008 * Show to be broadcast live on 30 April 2008 from Roseland Ballroom in New York City on Vodafone live! and from www.vodafone.com/music * Social networking technology will allow customers to chat to other online show goers and change camera angles to capture the atmosphere, excitement and vibe of this unique event * Vodafone customers will have an opportunity to win tickets to the event and become one of the lucky few to see Madonna perform in person 28 April 2008 - Vodafone, the world's largest mobile operator by revenue, andWarner Music International (WMI), today announced that on Wednesday, 30 April,Vodafone customers in 14 countries will be able to watch a live, one-off show byMadonna on their mobile. Streamed live from New York's famous Roseland Ballroomexclusively outside the US to Vodafone customers, the performance will celebratethe release of Madonna's new album, HARD CANDY, which is available globally fromtoday. Vodafone customers in Cyprus, Egypt, France (SFR), Germany, Greece, Hungary,Italy, Netherlands, New Zealand, Portugal, Romania, South Africa (Vodacom),Spain and UK will have access to the show via their mobile phones on Vodafonelive! and via their PCs using a unique streaming platform at www.vodafone.com/music Vodafone customers will be able to do more than simply view the performance.They will be able to interact and share their emotions with other online showgoers and select camera angles to move around the stage to get the best view,making them feel as though they are there in person and part of the event. Vodafone customers will also have a chance to win tickets to Roseland Ballroomin New York City and become one of the lucky few to experience Madonna'sperformance in person at the iconic venue. "As a leader in the digital music industry, we're providing our customers closeraccess to music from top artists and events, allowing them to enjoy theirfavorite content both on their PCs and mobile phones," said Frank Rovekamp,Global Chief Marketing Officer, Vodafone Group. "Vodafone's strategy is to offerdifferent music flavours and innovative formats allowing customers to experiencemusic on their mobile in any way they wish." "We continue to explore innovative ways of deepening the connection betweenartist and audience. Offering millions of fans around the world live,interactive access to a unique, intimate Madonna show is a powerful way toshowcase a new album" said John Reid, Vice Chairman, WMI & President, WarnerMusic Europe. "Building on the mobile premiere, this special broadcast willfurther heighten the sense of event and excitement during HARD CANDY's muchanticipated launch week." This performance will be the first time Madonna plays live songs from her newalbum HARD CANDY, which arrives in stores today. Last week, Vodafone customersin Spain, Greece, Italy, Turkey, Portugal, Romania, Hungary, Netherlands,Belgium (Proximus), UK, New Zealand, South Africa (Vodacom), Iceland and Indiawere given access to seven tracks from HARD CANDY prior to the album launch.Each track remained live for 24 hours for download before being replaced by thenext one. The first single from the album, '4 Minutes' has already jumped to the numberone spot in many countries and has broken Vodafone UK's previous full tracksales record by a wide margin becoming the biggest ever single downloaded trackon Vodafone live!. - ends - About Vodafone Vodafone is the world's leading international mobile communications group withover 252 million proportionate customers as at 31 December 2007. Vodafonecurrently has equity interests in 25 countries across five continents and afurther 41 partner networks worldwide. For more information, please visitwww.vodafone.com About Warner Music International: Warner Music International (WMI) is Warner Music Group's global (ex-U.S.)recorded music division that markets and distributes WMG's world-class roster ofU.S. and international recording artists through a network of affiliates andlicensees in more than 50 countries. With a commitment to developing localtalent as well as marketing international superstars, WMI leverages itsexpertise in each region around the world to attract and cultivate a diverseinternational artist roster. WMG is a pioneer in delivering music content in newand exciting ways, with a track record of 'firsts' in the digital space. Contact for Vodafone: Vodafone Group Media Relations [email protected] Tel: +44 1635 664444 Contact for WMI: James Steven, Warner Music International [email protected] Tel: +44 207 368 2572 Contact for Madonna: Liz Rosenberg, Warner Bros. Records [email protected] Tel: 1 212-707-3256 This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
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