LTIP Award

 British Sky Broadcasting Group plc

(the "Company")

The Company announces that it received notification on 29 July 2010 from Jeremy Darroch and Andrew Griffith, Chief Executive Officer and Chief Financial Officer of the Company respectively, that awards were made on 29 July 2010 under the Company's Long Term Incentive Plan, over the following ordinary shares of 50 pence each in the capital of the Company, at a nil cost per share:

Jeremy Darroch 600,000

Andrew Griffith 320,000

The awards will vest on 29 July 2013 dependent upon the achievement of financial targets in respect of revenue, operating cash flow and earnings per share.