LiteBulb Group integrates branding agency Rizon

21 March 2013

LiteBulb Group Limited

("LiteBulb Group" or the "Company")

LiteBulb Group integrates branding agency Rizon

Launch of in-house brand agency Rizon Studios

LiteBulb (AIM: LBB), the provider of innovative product solutions from identification through to retail distribution, today announces the appointment of key staff from branding agency Rizon, bringing with them all existing Rizon client relationships. Litebulb further announces the rebranding of Rizon through the launch of Rizon Studios.

Rizon Studios is a creative agency with global reach, delivering compelling and agile brand extension programmes to the entertainment industry. Rizon Studios specialises in idea generation, whether creating a new brand from a clean sheet of paper or bringing fresh ideas to a long established brand at any point in its life cycle. The considerable experience and ability of the Rizon Studios staff has enabled them to secure a list of recognised global clients including Disney, Mattel, Sony Pictures, Paramount Pictures and ABC television. Rizon Studio's typically works with the head offices of their clients in the US, helping them solve the perennial problem of creating global appeal in local markets.

Selected achievements of the Rizon Studios team include:

·; Delivering the global consumer product guides for the Toy Story, Cars and Monsters Inc. franchises for Disney Pixar

·; Creating the future vision for the Hot Wheels core brand and defining and developing the brand and consumer guides for Team Hot Wheels

·; Working with Mattel's new IP development team on future brands

·; Working with Mattel packaging team on existing brands and future brands

·; Delivering the global Point Of Sale materials for Sony Pictures and Marvel for the latest Spider-Man movie.

The incoming Rizon Studios staff bring with them all client relationships and, as such, the integration of the agency is expected to be immediately earnings enhancing to LiteBulb. The integration is also expected to bring with it a number of synergies. LiteBulb's ability to innovate in retails products, combined with the Rizon Studio team's expertise in creating compelling consumer brands will make LiteBulb's offering still more powerful. In addition, LiteBulb's distribution channels and strong client relationships are expected to enable Rizon Studio's to extend into licensing deals with its global client base.

Dave Collins, MD of Rizon Studios, commented, "Bringing Rizon into the LiteBulb Group is a fantastic strategic opportunity for us to expand into licencing, premiums and retail. Our clients have been asking for these extra services and now we can deliver using LiteBulb's product manufacturing, distribution channels and strong relationships with leading retailers. We hope to establish a licencing division shortly to leverage our entertainment industry contacts."

Simon McGivern, CEO of LiteBulb, commented, "In Rizon Studios we now have an in-house specialist brand and product extension agency with a reputation for delivering outstanding solutions for global clients including Disney and Mattel. This is the perfect complement to our relationship with creative agency BBH and we are very excited about the number of opportunities the integration offers the LiteBulb Group."

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 About Rizon Studios:

Rizon is a creative agency with global reach, delivering compelling and agile brand extension programmes to the entertainment industry. From ideation through to on pack promotions Rizon applies fresh thinking and years of experience to deliver. Whether it is brand creation from a clean sheet of paper through to a 25 year old established brand, at any point in a brands life cycle, Rizon's skills and experience add value

About LiteBulb Group:

LiteBulb Group Ltd is an AIM listed business that provides innovative product solutions from the provision of design, development, manufacture, marketing and delivery.

The Company has a number of successful brands currently in the market which are being sold through leading retailers including ASDA, BHS, Tesco, Wilkinson, Sainsbury's, WH Smith, Halfords, Morrisons, QVC, Next, Fenwick and Toys 'R' Us.

ila Stylish and functional personal safety accessories for women

Scootrix Accessories for personalising children's scooters

Shirt Box Lunch and sandwich boxes designed with your favourite football team and superheroes

Cartoon Stripz Snap and twist collectable play sets for children

Scarlett Willow Stylish tableware and personalised gifts

LiteBulb Group also owns product development specialist Premium Factory, which develops and manufactures promotional items for multi-nationals clients.

LiteBulb Group's strategy is to grow organically by launching a range of its own innovative brands for untapped markets and by the acquisition of complementary companies and technologies. LiteBulb Group's ability to identify opportunities and develop brands to fit these consumer needs comes from its close relationship with the ZAG Brand Ventures team at Bartle Bogle Hegarty (BBH). BBH is the Company's largest single shareholder (owning 18%) and is a well renowned global communications agency which has helped to build brands such as Lynx, Audi, British Airways and Vodafone.

Known for 'innovating the everyday' in over 30 countries worldwide, LiteBulb Group is supported by industry leaders including Sir Richard Greenbury, former chairman of Marks & Spencer, and Gordon Black, former chairman of Peter Black Holdings.