LG Electronics software license agreement

1 March 2011

DDD Group PLC

DDD licenses 2D to 3D PC game and video software products to LG Electronics

Los Angeles, California: DDD Group plc (AIM: DDD), the 3D consumer technology licensing group, has entered into a license agreement with LG Electronics ("LG") to bundle DDD's TriDef® 3D PC software products with LG's growing line of 3D PC products.

The two-year license agreement allows LG to ship DDD's TriDef 3D Experience software with LG's 3D PC products, including the recently introduced range of 3D notebook PCs and desktop PC monitors, that were showcased at the Consumer Electronics Show in Las Vegas in January, 2011.

LG's 3D PC products are based on the polarized 3D system, delivering an ultimate 3D viewing experience with comfortable, lightweight 3D glasses.

Available in over 30 languages, DDD's TriDef 3D software allows hundreds of the very latest PC games to be played in stereoscopic 3D 'off the shelf', even though the game has not been specifically developed for 3D.

DDD's TriDef Ignition™ 2D to 3D game conversion engine is compatible with DirectX 9, 10 and 11 games. Its unique high-performance stereoscopic 3D render mode enables 3D gaming on LG's 3D PC model line up with no significant compromise in performance and is compatible with PC graphics processors from both AMD and nVIDIA as well as Intel's 2nd Gen Core processors.

In addition to a wide variety of PC games, DDD's TriDef Media Player automatically converts PC media and photo files from 2D to 3D along with DVD movies.

LG will also include a selection of original 3D movie trailers drawn from the growing library of high definition 3D movies available on DDD's Yabazam! website, rounding out their comprehensive 3D offering.

Chris Yewdall, chief executive of DDD said:

"The selection by LG as its content solution provider for their range of 3D notebook PCs and desktop monitors is another important milestone for us. We are looking forward to building upon the royalty income from shipments that are expected to start in early 2011 as LG expands its line-up of PC products that will include TriDef."

Enquiries

About DDD Group

DDD, also known as Dynamic Digital Depth, is transforming the viewing experience with applications for 3D displays. Its patented technologies enable: 3D viewing with and without glasses; simple integration of computer games applications with 3D displays; supply of 3D content through 2D to 3D conversion; and 3D transmission over existing networks. DDD's shares are quoted on the London Stock Exchange's AIM Market (AIM: DDD).

Technology background

A new category of flat screen LCD and plasma displays is being developed and marketed by major consumer electronics companies that provide stereoscopic 3D images both with and without the need for the viewer to wear glasses. Stereoscopic 3D images appear to have natural in and off-screen depth. 3D displays can now be found in desktop PC displays, notebook computers, and HDTVs worldwide and have also been included in mobile phones in Japan and Korea.

DDD's solutions provide an important bridge between conventional two-dimensional (2D) software applications and content and the new 3D displays. Normal 2D pictures, video and computer graphics images are manipulated by DDD's patented software enabling them to be displayed on 3D displays without requiring the content to be created especially for a 3D display. DDD's solutions also enable automatic conversion of virtually any media from 2D to 3D without any pre-processing of the 2D image.

DDD licenses these software applications, marketed under the TriDef® brand, to consumer electronics manufacturers for inclusion with the 3D display products supplied to their end users. DDD also licenses its software directly to end users who already own 3D displays and through an international sales channel. DDD's customers include: LG Electronics, Samsung, HP, Acer, Fujitsu, Lenovo, Sharp, Wistron Corporation and Arisawa Manufacturing Company.

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 80,000 people working in 115 operations including 84 subsidiaries around the world. With 2010 global sales of 55.8 trillion Korean won (USD 48.2 billion), LG comprises four business units - Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning and Energy Solution. LG is one of the world's leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner of Formula 1™ and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com. 

All other brands or product names contained herein are the property of their respective owners.