Launch of the Mary Berry Collection

LITEBULB GROUP LIMITED

("LiteBulb" or the "Company")

Launch of the Mary Berry Collection

LiteBulb (AIM: LBB), the innovative brand and product company, announces a three year deal with Mary Berry to produce a range of food and cooking products for the home. 

Mary Berry's popularity is greater than ever and with 60 years cooking experience she is considered to be the doyenne of British baking. The Mary Berry Collection features ceramic and wooden cookery items, textiles and gift items all designed and manufactured with Mary's personal approval. The initial range of 26 lines will launch in Sainsbury's in March 2014 with a further trade range planned for autumn 2014.

Simon McGivern, CEO of Litebulb, commented: "We are delighted to be launching The Mary Berry Collection gift range. The multi-billion pound home baking market has seen a significant resurgence in the UK, due in no small part to Mary's many successful television programmes featuring Baking and Cookery in general. We are confident our new range of high quality Kitchen Gifts, developed to Mary's specifications, will prove a great success."

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About LiteBulb Group

LiteBulb Group designs, manufactures and distributes innovative brands and products to the global retail market.

LiteBulb Products, including Ila, Scootrix and third-party global brands such as Star Wars and National Geographic, are sold in over 30 countries through blue chip retailers including: ASDA, BHS, Marks & Spencer, Tesco, Sainsbury's, WH Smith, Halfords, Morrisons, QVC, Next, Fenwicks and Toys R Us.

LiteBulb Creative is a creative agency with global reach, delivering compelling and agile brand extension programmes to the entertainment industry. LiteBulb Creative has designed products and campaigns for clients around the world, including Disney, Hasbro and Miramax.