Launch of premium range of chilled ready meals

Parsley Box Group plc 

("Parsley Box" or the "Company")

Parsley Box launches premium longer-life chilled ready meal range for over 60s

Parsley Box Group plc, the rapidly growing direct to consumer provider of ready meals focused on the Baby Boomer + demographic, is pleased to announce it will launch a premium range of chilled ready meals.

The Company, known for its cupboard stored ambient ready meals, is expanding its repertoire to further appeal to the broad tastes of its Baby Boomer+ base. The new chilled range, branded the Chef's Table by Parsley Box, consists of eight meals featuring some of the nation's favourite dishes including beef lasagne and luxury fish pie.

These new larger (350g) additions to its menu have a longer shelf life (up to 10 days from delivery) compared with other chilled ready meals (typically 5 days)) and can be kept in the freezer for up to a month.

Cassandra Suddes, who has worked with the Company as a consultant since the start of the year, will imminently be taking on the role of Head of Product. Cassandra is renowned in the food industry for her work in commercial strategy, predicting future trends, leading and delivering product innovation launch programmes with a focus on food provenance. She has previously held roles at Greencore, M&S and Tanfield Food Company. She is joined by Serena Philipson who has been appointed as the New Product Development Manager.

Commenting on the new range, Suddes says:

"Made in the UK to the highest possible standards and using premium ingredients, this new selection is designed to be indulgent and rich in flavour.

"Creating products specifically to appeal to the underserved Baby Boomer + market has huge potential as it's largely untapped with supermarkets focused on attracting young families. The chilled launch is just the first step on an exciting journey of discovery as we continue to research dishes that will appeal to an older palate."

Kevin Dorren, CEO of Parsley Box said:

"Cassandra and Serena, are developing an extensive range of new products to be launched over a further two phases, breaking new ground to champion and empower the over 60's with meals to delight their tastebuds.

"Just think about the other end of the age spectrum for a moment and consider how many new and innovative products are developed for families with young children. We want to invest in developing meals that surprise and excite our customers with the same care and attention to detail."

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