Launch of New NETELLER Service & Net+ Card in U.S.

Optimal Payments Launches its New NETELLER Service & Net+ Card in the U.S.

Company brings trusted global expertise in payment processing services

LONDON, MONTREAL and NEW YORK (March 3, 2014) - Optimal Payments Plc. (LSE AIM: OPAY), a leading global online payment provider, announces the launch of an all-new NETELLER®online payment processing service. Working through a federally-insured U.S. financial institution sponsor, Optimal Payments is bringing these services to the U.S. marketplace.

The NETELLER service and Net+® Card in the U.S. leverage the wealth of experience that Optimal Payments brings to the payments processing markets. Consumers already use NETELLER and the Net+ Card outside of the U.S. to safely and conveniently pay and receive funds for products and services online.

"The NETELLER service and Net+ Card being launched in the U.S. are brand new services that have been developed to meet the unique needs of the U.S. marketplace," said Joel Leonoff, President and CEO, Optimal Payments. "With our U.S. financial institution sponsor, we are leveraging NETELLER's flexible deposit and payment options and with our expertise, resources and management are offering something truly unique in the U.S. Optimal Payments has been the trusted payments processing partner across the globe for over 18 years and we have set the standard for excellence in service to consumers and merchants alike."

Today, Optimal Payments serves tens of thousands of businesses across the globe in a diverse range of industries and in 2013 processed nearly US$15 billion in transactions.

"The new NETELLER service and Net+ Card we are bringing to the U.S. have been re-branded with a new look and feel. We are providing updated features, capabilities and security as well as quick access to funds through our Net+ Card." said Neil Erlick, Executive Vice President, Business Development, Optimal Payments. "Together with our U.S. financial institution sponsor, Optimal Payments will continue to be a leading provider of integrated payments solutions."

###

About Optimal Payments

Optimal Payments is a global provider of online payment solutions. Trusted by businesses and consumers in over 200 countries to move and manage billions of dollars each year, merchants use the NETBANX® processing service to simplify how they accept and settle credit card, direct-from-bank, and cash payments; and the NETELLER® service and Net+ Card to increase margins, capture new customers and increase their lifetime value. Optimal Payments Plc is quoted on the London Stock Exchange's AIM market, with a ticker symbol of OPAY. Subsidiary company Optimal Payments Ltd is authorized and regulated as an e-money issuer by the U.K.'s Financial Conduct Authority (FRN: 900015). In the U.S., the NETELLER service and the Net+ Card are offered by and through a U.S. financial institution sponsor.

For more information on Optimal Payments visit www.optimalpayments.com or subscribe at www.optimalpayments.com/feed or follow us on Twitter @optimalpayments.

For further information contact:

Media Contacts - Canada:

Erin Cudmore

Zenergy Communications

+1 416-591-5461

[email protected]

Media Contacts - United States:

Richard Anderson/Emily Simmons

Feintuch Communications

+1 718-986-1596 / +1 212-808-4904

[email protected]

Media Contacts - United Kingdom:

Caroline Merrell / Shelly Chadda / Georgia Colkin

Citigate Dewe Rogerson

+ 44 207 638 9571

[email protected]

Investor Relations - United Kingdom:

Jessica Stalley

Optimal Payments Plc

[email protected]