20th Apr 2006 07:00
Chariot (UK) PLC20 April 2006 Chariot (UK) plc New lottery game launches Brand name, game details and first draw date revealed Chariot (UK) plc ("Chariot") announce today the launch of the new lottery -'monday - the Charities Lottery'. In addition, Chariot outlined details of thegame, the game play website and the date of the first draw. monday can be played online at www.playmonday.com with tickets on sale from 24thApril. The first draw will be online on Monday 8th May 2006 at 8pm. Thereafter,the draw will take place every week on Mondays at 8pm. Over the weeks leading up to the first draw, Chariot will implement an intensivemarketing campaign aimed at increasing consumer awareness of the new lottery anddriving ticket sales. This will include national television, newspaper, radioand outdoor advertising as well as innovative online and 'guerrilla' marketingactivities. monday will give players 27 times better odds of winning a jackpot than with theNational Lottery. There will be two consecutive draws every Monday evening andif nobody matches all six numbers, the player with the nearest numbers will winthe jackpot. Tickets cost £1 each and charities will receive 30p of this - fivetimes more than they receive from The National Lottery. Players are free tochoose which charities their money goes to with five benefiting each week. monday now has 70 beneficiary charity partners including Barnardo's, BritishHeart Foundation, British Red Cross, DebRA, Macmillan Cancer Relief, RainbowTrust, War Child, Whizz Kidz and WWF. Craig Freeman, Managing Director of Chariot, said: "We are extremely excited about today's launch of monday, Britain's newcharities lottery. The money raised in our recent IPO was primarily to fund themarketing and promotional costs for the launch of this game and, as from today,people will be able to see and hear the results of our preparation as monday -the Charities Lottery is brought to the attention of the general public." - ends - For further information contact: Stuart HandleyCommunications Director, Chariot (UK) plc: 0870 380 2121 Peter Otero Bell Pottinger Corporate & Financial: 020 7861 3232 Nick NaylorNoble & Company Ltd: 020 7763 2200 This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
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