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Launch of Messaging Product

30th May 2007 09:51

Messaging International Plc30 May 2007 Messaging International Plc / Market: AIM / Epic: MES / Sector: Technology 30th May 2007 Messaging International Plc ('the Company') TeleMessage Launches Mail Plug-in product with MIRS Communications Ltd. Messaging International Plc, the AIM traded provider of innovative messagingservices, has, through its subsidiary TeleMessage Ltd, launched its Mail Plug-inproduct with Israel's leading business mobile operator, MIRS Communications Ltd.The service enables users to download a simple Plug-in to their MicrosoftOutlook and send an SMS message as easily as sending an E-mail. Downloadable free of charge from www.mirs.co.il, the new service allows MIRSmobile subscribers to send SMS to any local mobile phone directly from theirMicrosoft Outlook using established contact lists for both individuals andgroups. Customers pay for sent SMS messages via their monthly phone bill, at thesame rate as sending SMS from their mobile phone. Guy Levit, CEO at TeleMessage said, "While SMS has long been a preferredcommunication method among mobile phone users, today short messaging isprogressively being integrated in corporate communication solutions. We are verypleased that Israel's leading business mobile operator has chosen our MailPlug-in product and look forward to working with them in the future." Guy Yadlin, Sales and Marketing Manager, MIRS communications said, "Thecorporate market is rapidly embracing SMS applications. For some time, MIRS hasbeen offering its customers a variety for SMS dispatch services. The TeleMessageservice offers a natural and friendly interface, which makes sending SMS fromMicrosoft Outlook a natural extension of E-mail." * * ENDS * * For further information visit www.telemessage.com or contact Guy Levit Messaging International Plc Tel: + 972 3 922 5252Isabel Crossley St Brides Media & Finance Ltd Tel: +44 (0)20 7242 447Mark Percy Seymour Pierce Ltd Tel: 44 (0)20 7107 8000 Messaging International Plc: Messaging International Plc joined AIM in August2005 with the objective of becoming a leading provider in the rapidly growingmultimedia messaging market. Its 100% owned subsidiary, TeleMessage Ltd(www.telemessage.com), provides cross-platform media messaging managementsystems and applications. These are designed to enable PC, browser, mobilephone and wireline telephone users to send, receive and manage voice messages,email, SMS, IM and MMS across various media platforms. It supports multiplelanguages, text to speech conversion, e-mail notification, unlimited SMS length,and direct reply to SMS capabilities, all illustrating the uniqueness of theservice. The Company has a number of contracts with major blue chip companiesincluding Rogers Wireless, the largest wireless provider in Canada and Sprint/Nextel, one of the largest wireless providers in the US. MIRS Communications Ltd. MIRS Communications Ltd. is the wireless cellularcommunications provider that brought the GPS revolution to Israel's cellularsector. MIRS was established in 1994 and is a fully- owned subsidiary ofMotorola Israel & provides full cellular services to customers in the private,business and security/institutional segments. MIRS unique technology enableswalky-talky services, full telephony, added-value services (Overseas roaming,Internet surfing, SMS, GPS, Voice-mail, Ring-tones and more), DATA services forbusinesses, and accompanying products and accessories. This information is provided by RNS The company news service from the London Stock Exchange

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