Launch of Italian cash game poker and casino

19 July 2011

bwin.party digital entertainment plc

('bwin.party' or the 'Company' and, together with its subsidiaries, the 'Group')

Launch of Italian cash game poker and casino

bwin.party, the world's largest listed online gaming company is pleased to announce the launch of a number of new branded online gaming services in Italy. These follow the award of the first group of requisite licenses from the Italian Regulator, AAMS[1]. These new services are in addition to the Group's existing licensed activities in Italy namely online sports betting, skill games (including tournament poker) and online bingo.

The new services for cash game poker and also table based casino games, have been launched under the bwin, Party and Gioco Digitale brands. Specifically the new services can be found at: www.PartyPoker.it, www.bwin.it, www.GdPoker.it and www.giocodigitale.it. Further branded offerings are expected to be launched over the coming weeks.

Commenting on the launch, Jim Ryan and Norbert Teufelberger, Co-CEOs said:

"We are delighted to have been one of the first operators to launch these new services. Cash game poker is by far the most popular format and through our excellent software, we can now provide Italian customers with the very best in both tournaments and cash games and look forward to consolidating our already strong presence in the Italian market where, according to AAMS data, the Group's poker brands command over 16% combined market share. The launch of our casino offer in Italy should provide an exciting new revenue stream for us, and we look forward to leveraging our strong market position in other products over the coming months."

Contacts:

bwin.party digital entertainment plc 

Investors

Peter Reynolds +44 (0) 20 7337 0100

Media

John Shepherd +44 (0) 20 7337 0100

Matthias Winkler +43 664 305 0000