Launch of Data Book

Press Release

Krasnodar

September 14, 2012

OJSC "Magnit" Launches a New Disclosure Format - A Bilingual Electronic Data Book

Krasnodar, September 14, 2012: OJSC "Magnit" (the "Company"; MICEX and LSE: MGNT) is pleased to announce the launch of a new disclosure format - a bilingual electronic Data Book.

In order to increase its investment appeal, OJSC "Magnit", together with IR agency Interfax Business Service, has launched a new format of the optional disclosure - a bilingual Data Book which includes:

·; Operating results;

·; Marketing data on the company's market position;

·; Financial results:

o dynamics of all figures for the main forms of IFRS accounts;

o dynamics of all figures from Notes published in IFRS accounts;

o dynamics of all figures with the breakdown by business segment;

·; Country macroeconomic statistics;

·; Industry dynamics of market development and structure;

·; Investment program performance;

·; List of peers for adequate comparison (understanding the similarity of the segment structure of their businesses);

·; …other information which the Company finds necessary to provide to analysts.

Oleg Goncharov, IR Director, provided the following comment on release of the debut Data Book in the Company's practice:

"There were no examples of such documents in our company before. However, alongside with other large companies we faced the acute need to promptly respond to numerous analyst requests, to study reports of investment banks, to understand the current market environment which also forms the company's position. By posting Data Book on the website we offered special opportunities for broader analytical coverage of the Company and equipped the external user with a great tool to analyze the business of the Company and its market value".

The document provides detailed information on the business with full retrospective. Share and bond prices with the corresponding charts are updated automatically every day. Built-in macros enables to switch from Russian into English momentarily. Handy system of inner and outer references saves time to process loads of data files and guides users through a considerable amount of information in the divisions of the document. Data Book offers nearly all material information necessary to build the model of the company value and its analytical coverage including financial information in accordance with IFRS.

Please follow the link to view Data Book: http://www.magnit-info.ru/en/investors/databook/ 

Company description:

IR agency Interfax Business Service is a leading Investor Relations consulting company. The Agency specializes in providing technological services in the field of investor relations, preparation of content for investor communication and rendering consulting services in the field of investor relations. In 2005-2012 the company was rendering consultations and providing IR services to more than 100 clients in Russia, the Ukraine, and Kazakhstan from over 10 industries. IBS is a subsidiary of Interfax International information Group and is uniquely positioned for rendering IR services: it has resources of a leading Russian information agency, close business relations with Russian institutional and private investors, work experience with issuers and investors in various fields (information disclosure, ratings, credit risks, analytics) and CIS countries.

For further information, please contact:

Company description:

Based in Krasnodar, in the Southern region of Russia, Open Joint Stock Company "Magnit" (LSE and MICEX: MGNT, S&P: "BB-") is the holding company for a group of entities that operate in the retail trade under the "Magnit" brand. The chain of "Magnit" stores is one of the leading food retail networks in Russia. As of June 30, 2012 the chain consisted of 5,268 convenience stores, 98 hypermarkets, 5 "Magnit Family" stores and 351 cosmetics stores (drogerie) in 1,461 locations in the Russian Federation.

Approximately two-thirds of the Company's stores are located in cities with a population of less than 500,000 inhabitants. Most of its stores are located in the Southern, North-Caucasian, Central and Volga regions. The Company also operates stores in the North-Western, Urals and Siberian regions.

As of June 30, 2012 the Company operated an in-house logistics system consisting of 16 distribution centers, employing automated stock replenishment systems and a fleet of 4,070 vehicles.

In accordance with the reviewed IFRS consolidated financial statements for 1H 2012, the Company recorded consolidated revenue of approximately US$ 6,776 million and consolidated EBITDA of around US$ 671 million.