Launch of CHEWYZ

INDUSTRY FIRST: CHEWY SWEETS NO LONGER HAVE TO BE BAD FOR YOU

11 October 2010: Oxford Nutrascience announces the launch of CHEWYZ™ its reduced sugar, high fibre, tasty, vitamin enriched soft chew. Chewyz will initially be launched in Tesco Nutri Centre stores.

Each bag of Chewyz includes 100g of deliciously flavoured strawberry, orange and blackcurrant chews. Every chew contains 50mg of Omega 3, vitamins A, C, D & E and contain 35% fibre so are healthier than normal soft chews but they taste just as good as ever.

At last there is a product that is not only better for you but it tastes great too and using Ocean Nutrition's exclusively licensed MEG-3®, you can't even taste the fish from the omega3. This makes Chewyz ideal treats for children as parents can be comforted that their children are happy eating a sweet that is better for them.

The launch of Chewyz provides further validation of Oxford Nutracience's technology which enables functional ingredients such as vitamins and minerals to be added without compromising taste, texture and stability. Using a unique blend of non-digestible fibres to reduce the sugars and fat traditionally used to make chews, Chewyz provide for improved organoleptic properties.

Initially Chewyz will be sold into the UK confectionery market via high street and supermarket outlets and the first listing is with Tesco Nutri Centre stores. Chewyz will eventually be rolled out into other key global confectionery and healthcare markets and the Company intends to launch Chewyz in the US during 2011.

The launch of the chews follows the recent signing of the manufacturing agreement on 21 May 2010 with Lamy Lutti, one of the largest confectionery manufacturer's in Europe which produces 53,000 tonnes of confectionary products a year and has a turnover of approximately €130 million.

Further chews are due to be brought to market during 2011. Oxford Nutrascience's technology is available to potential licensing partners.

Nigel Theobald, Chief Executive, Oxford Nutrascience Group Plc commented:

"Healthier confectionery tends to mean sugar free confectionery but this all too often means taste free confectionery. Driving down sugar levels without compromising taste has always been the challenge facing confectionery product manufacturers. Today's launch of Chewyz marks a major breakthrough: chewy sweets can be better for you and taste great too!

"Improving performance and consumer experience are the DNA of our fibre based technology. This extends to confectionery products where a strong niche exists for tasty chews with reduced sugar levels and good levels of additional vitamins. With the first listing in Tesco Nutri Centre stores, Oxford Nutrascience has completed its first step towards exploiting this opportunity."

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For further information:

www.oxfordnutrascience.com

Oxford Nutrascience Group Plc

Nigel Theobald, Chief Executive +44 1865 854874

Mark Way, Investor and Media Relations +44 7786 116991

About Oxford Nutrascience Group Plc

·; Oxford Nutrascience is a UK consumer healthcare company that develops chewy confectionery, chewable tablets and liquid suspensions to allow medicines and vitamin supplements to be taken in a more pleasant and convenient way.

·; Oxford Nutrascience has developed technology for the use of soluble fibres in medicine delivery systems that disperse and solubilise medicines, improve taste and mouth feel, simplify processing and eliminate additives, incorporate prebiotic health benefits.

·; Chews: Oxford Nutrascience currently produces Ellactiva®, a calcium chewy supplement sold in the UK and in the Middle East, and plans to launch new chews to complement this existing product.

·; Chewable tablets and liquid suspensions: The target market for Oxford Nutrasciences' Chewitabs™ and liquid suspension delivery systems are over-the-counter ("OTC") pain relieving drugs, indigestion preparations and cough and cold medicines.