Launch of bigdog

The Mission Marketing Group plc

balloon dog and Big announce merger to create £13m turnover Agency

The Mission Marketing Group plc ("the missiontm" AIM: TMMG), the marketing communications and advertising group, is to combine its award-winning Agencies Big Communications and balloon dog to create one full service Agency with significant scale.

The new 160-strong company named bigdog will continue to be part of the missiontm and offer a wider range of skills and services to new and existing Clients, with a combined turnover in excess of £13m.

To fulfil UK and international Client demand and retain best in class talent in the regions, bigdog offices will be based in London, Leicester, Norwich and Birmingham. Current balloon dog CEO James Clifton will head up the new Agency with Big CEO Dylan Bogg taking the role of Chief Creative Officer across all four locations.

The new Agency will focus on crafting ideas for companies and brands through insight, without channel prejudice, delivered at every touch-point - advertising, design, digital, branding, direct marketing, social media, planning & strategy and PR.

balloon dog, which was acquired by the missiontmin 2012, currently employs 80 staff and works with a diverse group of Clients including Pret A Manger, Mazda and Barclays Group. Big Communications has an equally varied line-up of Clients spanning Quorn, Jewson and Jaguar Land Rover.

Alongside James Clifton and Dylan Bogg, Greig McCallum, former Strategic Managing Partner at balloon dog will become Chief Strategic Officer, creating an experienced managing trio for the new Agency.

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the missiontm is a network of entrepreneurial marketing communications Agencies employing over 850 people in the UK, Asia and San Francisco. The Group comprises a complementary mix of integrated generalists, specialists in specific marketing/communications activities and specialists in particular market sectors, all providing award-winning solutions to national and international Clients.