Launch of Advisor 2.0 AI Assistant Product

10 September 2025

Pri0r1ty Intelligence Group PLC

("Pri0r1ty" or the "Company")

Launch of Advisor 2.0 AI Assistant Product

AI and data analytics solution facilitates even more efficient customer engagement

Pri0r1ty Intelligence Group PLC (AIM: PR1, OTC: PRIAF), the AI, data and marketing services group, is pleased to announce the launch of Advisor 2.0, the next generation of the Company's flagship product which allows customers to integrate cutting-edge AI agents into their digital ecosystems.

Advisor 2.0 is an enhanced tool which facilitates more efficient user enquiries and customer service requirements. The solution integrates seamlessly with customer websites and apps, and the technology is trained using the customer's own data to provide accurate, contextualised answers to specific user enquiries across multiple industries. Current templates include Leisure & Hospitality, Public Companies, B2C, and Sports, with plans to add a Live Music sector template in the near future.

The deployment of Advisor 2.0 can be achieved via a single segment of non-intrusive code. This design enables users to implement Advisor 2.0 immediately, eliminating the need for complex set up or specialist technical experience, thereby expanding the market opportunity across a wider customer base.

In addition, Advisor 2.0 is integrated with Halfspace's proprietary tracking software, Compass ID, enabling clients to access critical tracking data and analyse conversations at a level not available through comparable solutions currently available on the market.

As Advisor 2.0 is easily deployable at speed and scale, Pri0r1ty is in active discussions with affiliates including sporting organisations to implement a rollout of the technology (priced at £100 to £500 per month) to multiple users in a single instance. 

James Sheehan, CEO of Pri0r1ty, commented:

"Advisor 2.0 brings together the efficiency of the Pri0r1ty AI tools with the award winning, data centric digital marketing technology of our recently acquired Halfspace business to deliver a powerful new integration for our customers. Pri0r1ty is positioning itself as a leader in delivering solutions to drive efficiency and optimise execution, alongside human driven first-class customer service."

Advisor 2.0 is now being rolled out across the Company's customer base and is available immediately for use.

For further information, please contact:

Pri0r1ty Intelligence Group PLC

James Sheehan, Chief Executive Officer

Email: [email protected]

Tel: +44 (0)20 8064 3554

Investor Relations

Vigo Consulting

Ben Simons / Amelia Thorn

Email: [email protected]

Tel: +44 (0)20 7390 0230

About Pri0r1ty Intelligence Group PLC

Pri0r1ty Intelligence Group (AIM: PR1, OTC: PRIAF) is a data, AI, and marketing services group, with integrated digital asset payment options and treasury. Our mission is to unlock engagement at scale for customer-centric organisations through a suite of tools that are uniquely trained on the client's data. We operate three revenue-generating divisions:

Halfspace - a multi award winning data-led marketing and growth solutions business focused on the sports sector, whose customers have included Premier League football clubs, motorsports teams, sports leagues, national governing bodies, sporting federations, digital media businesses, and direct-to-consumer platforms.

Pri0r1ty - an AI Software-as-a-Service (SaaS) platform which enables SMEs to streamline operations. Pri0r1ty also offers AI consultancy services, and Pr1Bit, an AI-powered Bitcoin and major cryptocurrencies integration solution.

Metr1c - a brand partnerships and growth solutions agency for the entertainment sector which uses AI and data to grow revenues and engagement with fans. Metr1c's customers have included The Brits and Sony, Celtic FC, Scottish Golf and Favela Cerveja.

If you would like to explore how Pri0r1ty can help drive time and cost efficiency for your business, please contact [email protected].

Website: https://www.pri0r1ty.com LinkedIn: https://www.linkedin.com/company/pri0r1ty-ai-plc/ X: https://x.com/WearePri0r1ty

About Reach announcements

This is a Reach announcement. Reach is an investor communication service aimed at assisting listed and unlisted (including AIM quoted) companies to distribute media only / non-regulatory news releases into the public domain. Information required to be notified under the AIM Rules for Companies, Market Abuse Regulation or other regulation would be disseminated as an RNS regulatory announcement and not on Reach.