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Launch of 2007 collection

15th Aug 2006 07:01

Hot Tuna (International) plc15 August 2006 Press Release 15 August 2006 Hot Tuna (International) PLC ("Hot Tuna" or "the Company") Hot Tuna Launches Spring/Summer 2007 Collection in the USA Hot Tuna (International) PLC (AIM:HTT), a lifestyle apparel brand with authenticsurf heritage, is pleased to announce it will be showing its Spring/Summer 2007collection in two of the top trade shows for fashion and surfwear. After the successful debut of Hot Tuna's Swim collection at Miami Swim Show from15-17 July 2006, a market event showcasing top swimwear brands in the USA, HotTuna has secured its place as an exhibitor at both the MAGIC and ASR tradeshows. MAGIC is the largest and most widely recognised of trade shows for the apparelindustry in the USA. It gathers over 3,600 companies and 5,000 brands andboasts over 100,000 national and international visitors, including a globalcontingent of decision-makers from every level of distribution, together withfashion and market editors from the world's pre-eminent media outlets. MAGIC isbeing held in Las Vegas from 28-31 August 2006. ASR, to be held in San Diego from 8-10 September 2006, provides a showcase ofthe US action sports and youth lifestyle market and attracts the world's largestand most powerful brands and buyers. ASR attracts more than 450 exhibitionmanufacturers, 18,000 visitors from over 60 countries and over 7,000 buyers. Hot Tuna's appearance at MAGIC and ASR inaugurates the first comprehensivewomen's swim and men's and women's apparel collection from Hot Tuna in 2007.Moreover, the events mark a first look into the work product of the Company'srecent appointments of industry veterans Tim Bernardy, Chief Operating Officer;Bryce Cole, International Head of Design; and Alain Mazer, InternationalMarketing Director. Commenting on Hot Tuna's participation in these trade shows, Ranjit Murugason,Chairman of Hot Tuna, said: "This is an exciting time in the evolution of thebusiness, wherein our successes over the past several months in developing atrue vertical business infrastructure with world-class design, sourcing,manufacturing, distribution and marketing competence, will be evidencedcommercially. MAGIC is the pre-eminent centre of apparel business in thebellwether market of the United States, and ASR is the focal point for actionsports trade: We are very excited about asserting Hot Tuna's rightful place atboth venues, and in demonstrating the extraordinary quality and strength of ouroperations and management." - Ends - For further information:Hot Tuna (International) PLCRanjit Murugason, Chairman Tel: +44 (0) 20 7372 [email protected] Seymour Pierce LimitedSarah Wharry / Parimal Kumar Tel: +44 (0) 20 7107 [email protected] www.seymourpierce.com Media enquiries:AbchurchHenry Harrison-Topham / Chris Lane Tel: +44 (0) 20 7398 [email protected] www.abchurch-group.com Notes to Editors Hot Tuna International PLC (AIM: HTT) owns the rights to the Hot Tuna brand, aprogenitor of global youth fashion, born in Australia with a heritage ofauthentic surf culture. Hot Tuna is one of the world's most iconic names in surf lifestyle and can traceits roots back to 1969 when it was founded by a surfer and his fashion designerwife. Though the label had not been actively marketed over for the last decade,it retained an organic cult status among core action sports enthusiasts. In June 2005, Hot Tuna International PLC purchased the 'Hot Tuna' brand fromFrontier International (Holdings) Pty Ltd, listed on AIM in September 2005, andhas since started to aggressively market the brand and reinvigorate thebusiness. The Company now owns all intellectual property rights to its name andrelated iconography, and has put in place key management drawn from theexecutive ranks of Quiksilver, O'Neill and Ocean Pacific, among others. Headquartered in the UK, Hot Tuna operates design, marketing and distributionhubs in the USA, Australia and the UK. In its core markets, Hot Tuna sellsproducts, which are directly manufactured in facilities in North America, Europeand in China Hot Tuna offices are maintained in Sydney, Los Angeles and London. This information is provided by RNS The company news service from the London Stock Exchange

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