Latest Milestones

23 October 2012

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blur (Group) plc

("blur," the "Group" or the "Company")

blur (Group) plc continues to break through milestones

1,200 briefs passed and $15m brief value now exceeded

blur (Group) plc (LSE AIM: BLUR), operators of the Global Services Exchange ("Exchange") at blurgroup.com, today announces that it has passed more significant milestones as it continues to attract new customers wanting to change the way they buy business services.

Since formally launching in 2010, blur has now received over 1,200 briefs for services including marketing, design and technology from companies on five continents. This latest milestone has been passed just two months since receiving its 1,000th brief from Coral.

The value of these briefs has now exceeded the US$15m mark and, in line with the growth in brief numbers and values, the numbers of Experts on the Exchange is now nearly 22,500, representing independent service providers, agencies and firms in the creative and business services.

The 1,200th brief was for a marketing campaign for a Portuguese incubator, showing the global reach of the Exchange and its ability to service all types of business, anywhere, through its cloud-based trading platform.

Philip Letts, CEO of the Company, said: "Every time we pass a significant event on the Exchange we see it as continuing proof that the old way of buying services is gradually eroding. As we read about marketing budgets decreasing quarter on quarter, a model which can save businesses 25% on each project is appealing and combined with our cloud-based platform the whole process is streamlined to save time as well as money."

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About blur (Group) plc

blur owns and operates online exchanges where businesses in any country can buy, sell and pay for business services like marketing, advertising and technology. Businesses brief projects and expert service providers pitch for the project and the entire process runs online right through to project delivery and payment.

In early 2010, when the Exchange formally launched, just over three briefs per month were submitted. In Q2 2012 this had risen to nearly 60 per month from companies like the AA, Coral, Exceed, Fantasy World, Red Commerce, Harvey Nichols, the Financial Times, Berlitz, Butlins, GE Healthcare and Tyco. Over the same time, average brief value has grown from approximately $1,500 in 2010 to an average for 2012 YTD of $11,000. Now more than 1,200 briefs have been submitted with a combined brief value of over $15 million, with these briefs coming from the US, UK, Europe, Africa and Asia.

Today, blur Group has over 22,500 experts, agencies and service provider firms in over 130 countries on six crowd platforms who benefit from networking, peer advice as well as new business opportunities. All are reviewed and approved by the Group's Exchange Support executives before joining. The Company is also building crowds of experts for legal and accounting services, with a view to accepting briefs for these services in H1 2013.