KOOVS Wins Most Popular Fashion Portal

KOOVS Wins Most Popular Fashion Portal

at Global Youth Marketing Forum Awards 2017

Mumbai, 14 February 2017

Koovs plc, (AIM: KOOV),the London listed fashion-forward online business for the twenty-something Indian consumer, has been named Most Popular Fashion Portal Preferred by Youth at India's largest gathering of youth marketing experts, cool hunters and brand specialists at the annual Global Youth Marketing Forum in Mumbai.

The Global Youth Marketing Forum (GYMF) and Awards, organized by CMO Asia (cmoasia.org), provide a platform for youth-obsessed brands from across the globe. Focusing particularly on fashion, music, technology, sports and lifestyle categories, the event showcases and celebrates the latest expertise and innovation in marketing, customer engagement and social, specifically for the youth market. Previous brands recognised by GYMF have included Cosmopolitan Digital as Most Preferred Magazine by Youth as well as Most Admired Brands, Coca-Cola, Facebook, MTV and Cadburys Dairy Milk.

The youth market in India is probably the most attractive globally with the number of affluent young urbanites expected to reach 60m this year 2017 (Technopak 2016), while the market for lifestyle fashion in India is expected to reach $30bn by 2020. The Koovs.com portal focuses totally on western fashion for this rapidly expanding demographic.

Mary Turner CEO of Koovs says: "The Koovs customer is twenty-something, urban, aspirational, highly connected to global culture, extremely tech-savvy and avid for western style. Our aim is to provide a 360 young fashion lifestyle experience across mobile and desktop, engaging customers through all the marketing channels relevant to today's youth culture.

"We are extremely excited to win this award - recognising our work in building the Koovs brand and KOOVS.COM as a destination site for the youth market in India."

The Global Youth Marketing Forum: www.globalyouthmarketingforum.com 

CMO Asia: www.cmoasia.org

www.koovs.com

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