Koovs delivers impactful social marketing campaign

Sonakshi Sinha inspires 3.1 million guys and girls to dress up for VDAY with Koovs

New Delhi, 17 February 2017

Koovs plc, (AIM: KOOV).Bollywood sweetheart and style guru Sonakshi Sinha used her considerable social media clout to help fans dream up their ideal Valentine's Day date looks from the KOOVS.COM collection.

Leading up to Valentine's Day across all social media, and inspired by her own personal style and passion for fashion, Sonakshi and #VDAYwithKOOVS engaged with over 3.1 Million users.

Sonakshi, a very young 'veteran' of 19 Bollywood films, has a huge social media following of over 30 million internationally and a background in fashion design, studying at the Shreemati Nathibai Damodar Thackersey Women's University (SNDT).

"Sonakshi was the ideal person to inspire VDAY looks - she is massively followed by young people in India not only for her award-winning film work but she is also seriously invested in fashion having studied fashion and worked the catwalks of Fashion Week." Says Koovs.

www.koovs.com

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