Koovs announces international expansion

For Release at 7am on 31 March 2017

Koovs plc

Koovs announces strategy for international expansion into Middle East and Asia-Pacific

London, 31 March 2017: Koovs plc.(AIM:KOOV) announces its strategy to expand into additional high potential markets in Asia-Pacific and the Middle East.

The first international distribution agreement, signed today, will launch the Koovs Private Label Collection on SOUQ.com, the leading e-commerce player in the Middle East, this summer. The Private Label Collection is currently Koovs.com's best-selling single brand, accounting for 40% of sales.

Working with international distribution and fulfilment partners will enable the company to leverage in-country expertise in logistics and marketing and ensure Koovs remains focused on India, which is its core territory and the fastest growing e-commerce market in the world today.

Mary Turner, CEO of Koovs, said: "This is a great opportunity and I am excited to extend the Koovs brand into new territories with our first distribution deal for the Middle East. India remains our core market and the Private Label Collection will only be available in India on Koovs.com."

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