2nd Feb 2026 07:00
2 February 2026
Tooru plc
("Tooru" or the "Company" or the "Group")
OAF to be listed in ASDA stores
Tooru, an AIM listed company focused on the branded health and wellness sector, is pleased to provide an update on OAF, its retail-focused free-from brand.
The Group's leading branded gluten free producer, Juvela, launched OAF, last year with initial listings established with TESCO. OAF has continued to make excellent progress since then, growing sales and increasing the number of different products listed by TESCO and the number of stores where they can be purchased. In particular, building on this success, TESCO has confirmed that it will be adding three new OAF products into their free-from aisle after Easter.
In addition, another major UK food retailer, ASDA has now confirmed that certain OAF products will be listed in its stores from the beginning of April 2026. This is testament to the attractiveness of OAF as a new brand in the free-from sector, a market segment that is exhibiting high rates of growth as consumers increase their focus and awareness on the ingredients within popular food products.
Scott Livingston, CEO, said:
"Our new OAF brand continues to go from strength to strength as consumers demand heathy and free-form options. This progress is clearly demonstrated by the agreement with ASDA to stock our products in a number of their stores. We are continuing to develop our distribution not only for OAF but across our portfolio from which we expect to deliver additional sales growth as the year progresses."
Enquiries:
Tooru plc Scott Livingston, CEO | Tel: +44 (0) 20 3475 0230 |
Nominated Adviser Beaumont Cornish Roland Cornish Asia Szusciak Felicity Geidt |
Tel: +44 (0) 20 7628 3396 |
Joint Broker Fortified Securities Guy Wheatley/Mark Wheeler |
Tel: +44 (0) 20 7186 9950
|
Joint Broker Shard Capital Partners LLP Damon Heath/Erik Woolgar |
Tel: +44 (0) 20 7186 9950 |
Joint Broker Peterhouse Capital Limited Duncan Vasey/Lucy Williams | Tel: +44 (0) 20 7469 0935 Tel: +44 (0) 20 7469 0936 |
Beaumont Cornish Limited ("Beaumont Cornish") is the Company's Nominated Adviser and is authorised and regulated by the FCA. Beaumont Cornish's responsibilities as the Company's Nominated Adviser, including a responsibility to advise and guide the Company on its responsibilities under the AIM Rules for Companies and AIM Rules for Nominated Advisers, are owed solely to the London Stock Exchange. Beaumont Cornish is not acting for and will not be responsible to any other persons for providing protections afforded to customers of Beaumont Cornish nor for advising them in relation to the proposed arrangements described in this announcement or any matter referred to in it.
Related Shares:
Tooru