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January 2006 Sales Update

8th Feb 2006 07:01

Pyaterochka Holding N.V.08 February 2006 THE INFORMATION CONTAINED IN THIS ANNOUNCEMENT IS RESTRICTED AND NOT FOR PUBLICATION, DISTRIBUTION OR RELEASE IN THE RUSSIAN FEDERATION, AUSTRALIA, CANADA, JAPAN OR THE UNITED STATES OF AMERICA. 8 February 2006 PYATEROCHKA ANNOUNCES LIKE-FOR-LIKE SALES GROWTH OF +5% IN JANUARY 2006 PYATEROCHKA SALES UP 35% IN JANUARY 2006 Pyaterochka Holding NV, Russia's leading retailer, announced today LFL salesgrowth of +5% in its core markets of Moscow and St. Petersburg for the month ofJanuary 2006. Pyaterochka's sales in its core markets of Moscow and St. Petersburg increasedby 35% during January 2006 compared to January 2005. Pyaterochka experienced LFL sales growth of +5% in its core markets of Moscowand St. Petersburg during January 2006, on the basis of an average basketincrease of +11% and an average decline in traffic of -5%. In Moscow, January LFL sales grew by +16% on the basis of an average basketincrease of +14% and an increase in traffic of +2%. In St. Petersburg, January LFL sales declined by -5% on the basis of an averagebasket increase of +7% and a decrease in traffic of -11%. The impressive LFL sales growth experienced by Pyaterochka in Moscow in January2006 reflects the results of the store improvement programme initiated by thecompany in June 2005 in Moscow. A similar store improvement programme was initiated in late fall 2005 in St.Petersburg, the initial impact of which is evident in the improvement in trafficexperienced by Pyaterochka in January in St. Petersburg. - End - Enquiries to:Tanja DjurdjevicInvestor RelationsMobile : +7 495 724 6414Email : [email protected] Notes to Editors: Pyaterochka is a leading Russian retailer, with a chain of 347 company-managedstores located in the Moscow, St. Petersburg and Yekaterinburg areas as of 1January 2006. In addition to the company's own stores, franchisees operate 404Pyaterochka-branded stores in the Russian regions outside of Moscow and St.Petersburg, Kazakhstan and Ukraine as of 1 January 2006. Pyaterochka's stores are conveniently located "soft" discount stores, open sevendays a week, offering a product range of up to 4,500 items covering theday-to-day needs of its customers. The information contained herein is not for publication or distribution in theUnited States of America. These materials do not contain or constitute an offerof securities for sale in the United States. The securities of PyaterochkaHolding N.V. have not been and will not be registered under the U.S. SecuritiesAct of 1933, as amended, and may not be offered or sold in the United Statesabsent registration under that Act or an available exemption from it. This announcement does not constitute an advertisement, an offer to sell or thesolicitation of an offer to purchase any securities in the Russian Federation orany other jurisdiction. These materials are directed only at (a) persons who have professionalexperience in matters relating to investments who fall within Article 19(1) ofthe Financial Services and Markets Act 2000 (Financial Promotion) Order 2001(the "Order") or (b) high net worth entities, and other persons to whom it mayotherwise lawfully be communicated, falling within Article 49(1) of the Order(all such persons together being referred to as "relevant persons"). Any personwho is not a relevant person should not act or rely on these materials. Personsdistributing these materials must satisfy themselves that it is lawful to do so. This information is provided by RNS The company news service from the London Stock Exchange

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