20th Aug 2020 16:16
20 August 2020
ITV plc
ITV has agreed to invest $1.375 million (c. £1 million) in cash for a minority shareholding in Cognitive Logic, Inc, the 100% owner of InfoSum Limited ("InfoSum"). InfoSum, which is a commercial partner of ITV, is a data infrastructure business which helps connect and activate separated datasets without putting customer data or personally identifiable information at risk. Alongside content and distribution, data is now an essential ingredient in the media ecosystem. The equity investment will not be consolidated and will be held at fair value on ITV's balance sheet.
ENDS
For further enquiries please contact:
Investor Relations
Pippa Foulds +44 7778 031097
Faye Dipnarine +44 20 7157 6581
Media Relations
Paul Moore +44 7860 794444
Grant Cunningham +44 7764 210742
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