Issue of Options to Director and Employees

boohoo.com plc

("boohoo" or the "Company")

Issue of Options to Director and Employees

boohoo, one of the UK's largest pure-play online, own brand fashion retailers, announces that on 14 March 2014, following the intention disclosed in its AIM Admission Document dated 5 March 2014, options over a total of 9,746,000 Ordinary Shares of 1 pence each were granted to employees pursuant to the Company's Employee Share Option Plan ('ESOP').

The options granted have a vesting period of three years, a total exercise period of ten years, an exercise of 50 pence per Ordinary Share (the placing price) and are subject to the achievement of EBITDA linked performance criteria.

Within the options described above, an option over 2,000,000 Ordinary Shares of 1 pence each has been granted to Neil Catto, the Company's Chief Financial Officer. Following this grant Neil is interested in 2,000,000 Ordinary Shares, representing approximately 0.18 per cent. of the Company's issued share capital.

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