Issue of new shares and exercise of options

PureCircle Limited

("PureCircle or the Company")

Issue of new shares in respect of the Long Term Incentive Plan (LTIP) and Exercise of Options by an Executive Director

Pure Circle (LSE: PURE), the world's leading producer of Natural High Intensity Sweeteners, including Reb A, issued two hundred thousand (200,000) new ordinary shares on 29 March 2010 to satisfy options exercisable under the terms of the Company's LTIP.

One hundred and fifty-five thousand and ninety five (155,095) of these shares were issued pursuant to the exercise of Options under the terms of the Company's Long Term Incentive Plan, all at an exercise price of $Nil per share. Within these one hundred and thirty thousand and ninety five (130,095) Options were exercised by an Executive Director, William Mitchell.

The balance of forty-four thousand nine hundred and five (44,905) new shares issued will be held as Treasury shares pending the exercise of further Options already granted under the LTIP.

Application has been made to AIM for the new shares to be admitted for trading.

 30 March 2010