Issue of Equity

9 January 2015

YouGov plc ("YouGov" or "the Company")

 Issue of Equity

YouGov plc, the international online market research agency, announces that, following the exercise by senior management of options awarded under the Company's Long Term Incentive Plan, 387,802 new ordinary shares in the Company were allotted and issued on 8 January 2015.

The 387,802 new ordinary shares will rank pari passu with all existing ordinary shares. Application will be made for admission of these new ordinary shares to trading on AiM and dealings are expected to commence on 13 January 2015. The total number of ordinary shares with voting rights in issue following the issue of these new ordinary shares will be 100,902,355.

Enquiries:

YouGov plc

Stephan Shakespeare / Alan Newman

020 7012 6000

FTI Consulting

Charles Palmer / Chris Lane

020 3727 1000

Numis Securities Limited (NOMAD and broker)

Nick Westlake / James Serjeant

020 7260 1000