Issue of Equity

10 January 2014

YouGov plc ("YouGov" or "the Company")

 Issue of Equity

YouGov plc, the international online market research agency, announces that on 9 January 2014 it approved the issue and allotment of 13,751 new ordinary shares in the Company following the following the exercise by senior management of options awarded under the Company's Long Term Incentive Plan.

The 13,751 new ordinary shares will rank pari passu with all existing ordinary shares. Application will be made for admission of these new ordinary shares to trading on AIM and dealings are expected to commence on 16 January 2014. The total number of ordinary shares with voting rights in issue following the issue of these new ordinary shares will be 98,649,982.

Enquiries:

YouGov plc

Stephan Shakespeare / Alan Newman

020 7012 6000

FTI Consulting

Charles Palmer / Jon Snowball

020 7831 3113

Numis Securities Limited (NOMAD and broker)

Nick Westlake / James Serjeant

020 7260 1000