Investor Relations Day

signet TO HOST New YORK IR DAY AND STORE TOUR

HAMILTON, Bermuda, August 26, 2011 - Signet Jewelers Ltd ("Signet") (NYSE and LSE: SIG), the world's largest specialty retail jeweler, is holding a New York IR Day followed by store visits on Tuesday, October 4, 2011.

The event will be hosted by Mike Barnes, Chief Executive, Mark Light, Chief Executive of Signet's US Division and Rob Anderson, Chief Executive of Signet's UK Division it will also include presentations from members of Signet's US executive team.

The formal presentations will be audiocast live between 9:45 a.m. and 12:00 p.m. EDT at www.signetjewelers.com. A transcript of the morning's presentations, including the speaker questions and answers, will be posted to the same website as soon as it is available.

For additional information regarding this event please contact [email protected].

Signet operated 1,857 specialty retail jewelry stores at January 29, 2011, these included 1,317 stores in the US, where its store brands include "Kay Jewelers", "Jared The Galleria Of Jewelry" and a number of regional names. At the same date, Signet also operated 540 stores in the UK, where its store brands are "H.Samuel", "Ernest Jones" and "Leslie Davis". Further information on Signet is available at www.signetjewelers.com. See also www.kay.com, www.jared.com, www.hsamuel.co.uk and www.ernestjones.co.uk.

Investors/Media Contacts:

ICR, Inc.

Allison Malkin/Alecia Pulman

(203) 682-8225/(203) 682-8224